Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life
    2. Food and Drink

    End of 'sell-by' dates to save households £680

    Misleading sell-by dates are to be scrapped to curb food waste as five million tons of perfectly good food is apparently binned each year

    By Hannah Thomas
    Published 15 September 2011 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Woman shopping in a supermarket
    Woman shopping in a supermarket
    (Image credit: Rex Features)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Misleading sell-by dates are to be scrapped to curb food waste as five million tons of perfectly good food is apparently binned each year

    Misleading sell-by dates are to be scrapped to curb food waste as five million tons of perfectly good food is apparently binned each year.

    Judging the contents of your fridge by the sell-by dates will soon be a thing of the past as new guidelines mean all food and drink must be labelled with only one date - either a 'best before' or a 'use by'.

    An estimated five million tons of perfectly good food worth around £12 billion is binned every year due to sell-by dates, - with the annual cost per household totalling around £680 a year.

    A supermarket survey last year found that over half of us throw away food past its 'sell-by' date even though it is still safe to eat.

    You may like
    • Beauty scanning apps The Rise of Ingredient Anxiety—Why Our Obsession With Scanning Beauty Products Is Becoming Toxic
    • Benzene in skincare Countless TikTok Posts Are Creating Panic Around Benzene in Beauty Products—We Investigated the Science Behind the Story
    • High fibre foods 11 Foods You Definitely Don't Know Are High Fibre That Make Hitting Your 30g a Day Simple

    'We want to end the food labelling confusion and make it clear once and for all when food is good and safe to eat,' says Environment Secretary Caroline Spelman. 'This simpler and safer date labelling guide will help households cut down on the £12billion worth of good food that ends up in the bin.'

    The agreement was drawn up by the Department for Food, Environment and Rural Affairs following a consultation with manufacturers, supermarkets and trade bodies to end confusion.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Most foods such as tinned and dry goods carry a 'best before' date to indicate when they will no longer be at their best but are still safe to eat, whereas food which is unsafe after a certain date, such as soft cheese, meat and eggs carry a 'use-by' date.

    'A number of different dates can be found on our food so we need to make sure that everyone knows the difference between them,' says Liz Redmond of the Food Standards Agency.

    'This new guidance will give greater clarity to the food industry on which date mark should be used on their products while maintaining consumer protection.'

    Are you a slave to a sell-by date? Or are you a 'sniff it and see' sort? Let us know your food foibles in the box below.

    CLICK HERE FOR MORE WORLD NEWS

    Hannah Thomas
    Social Links Navigation
    Read more
    Beauty scanning apps
    Skincare The Rise of Ingredient Anxiety—Why Our Obsession With Scanning Beauty Products Is Becoming Toxic
    Benzene in skincare
    Skincare Countless TikTok Posts Are Creating Panic Around Benzene in Beauty Products—We Investigated the Science Behind the Story
     
     
    High fibre foods
    Health and Fitness 11 Foods You Definitely Don't Know Are High Fibre That Make Hitting Your 30g a Day Simple
    5-minute gut health hacks
    Nutrition Supercharge Your Gut Health With These Dietitian-Approved 5-Minute Fixes
     
     
    Latest in Food and Drink
    Best rooftop bars: The Standard
    Food and Drink The Best London Rooftop Bars To Visit This Summer
    Turning down food noise at Christmas
    Food and Drink Feel Like You're Constantly Thinking - or Worrying - About Food? Your Failsafe Guide to Turning Down Food Noise This Christmas
     
     
    Britpop range
    Food and Drink This top-rated Sparkling English Wine is refreshingly affordable — and also has an enticing low-ABV option in the range
    The Hotel Chocolat Christmas boxes
    Food and Drink I never know what to buy my family for Christmas - but these luxurious Hotel Chocolat gifts are guaranteed crowd-pleasers
     
     
    Latest in Features
    The Beauty Digest
    Beauty The Beauty Digest: Head Spas, Coco Mademoiselle Reimagined, and What the TPO Ban Really Means
    The long hair trend and the post-bob era
    Hair I’ve Spent Two Years Growing My Bob—Turns Out, There's a Reason Long Hair Is Trending
     
     
    @nlmarilyn in transitional autumn outfits
    Fashion Goodbye Summer Dresses, I'm in Autumn Outfit Planning Mode—These 5 Are Fresh
    Arsenal footballer and Lioness Chloe Kelly
    Health and Fitness Women in Sport 2026: Featuring Chloe Kelly, Elite Beauty Products, Grand Prix 2.0 and So Much More
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.