Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Life

    Brits say sorry eight times a day

    If you find yourself in the habit of saying sorry, you're not the only one as research reveals that Brits say sorry 2,920 times a year

    By Hannah Thomas
    Published 13 September 2011 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Adele (LL)
    Adele (LL)
    (Image credit: Adele)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    If you find yourself in the habit of saying sorry, you're not the only one as research reveals that Brits say sorry 2,920 times a year

    Sorry seems to roll of the tongue in Britain, with new research claiming the average person apologises around 233,600 times in a lifetime. One in eight admit to saying sorry more than 20 times a day.

    What's more, we even have a habit of apologising for other people's mistakes - such as if someone bumps into you, treads on your toes or pushes in front of you in a queue.

    Victoria Willis, head of marketing at the New York Bakery Co says: 'We suspected that Brits were over-apologetic, but our results prove this is the case, with the average person using 'sorry' almost 3,000 times a year.'

    The research also revealed that 30 per cent of people use the term sorry as a substitute for 'excuse me', while 67 per cent use the apologetic term as an introduction to interrrupt someone else's conversation.

    You may like
    • A woman's collarbones with a shell necklace and slip camisole top "Protecting Your Boundaries" Is One of 2026's Biggest Buzzphrases—But Therapists Say We're Using It Wrong
    • A woman stretching on a yoga mat Forget Morning Routines—Experts Say 'Micro-Recovery' Is the Wellness Habit to Prioritise
    • A woman running into the sunset on the beach "Soft Hermitting" Is Trending on TikTok—and Promises to Be the Antidote to Hustle Culture

    And it seems we need to become more straight-talking in the workplace too, with 37 per cent of Brits admitting to tiptoeing around colleagues or an issue in fear of offending someone.

    The New York Bakery Co say the sorry saga needs to be dealt with and plans to help over-apologetic Brits with free 'Brashness Classes' to help us become more self-sufficiant both in and out of the workplace.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    CLICK HERE FOR MORE WORLD NEWS

    Hannah Thomas
    Social Links Navigation
    Read more
    A woman's collarbones with a shell necklace and slip camisole top
    Wellbeing "Protecting Your Boundaries" Is One of 2026's Biggest Buzzphrases—But Therapists Say We're Using It Wrong
    A woman stretching on a yoga mat
    Wellbeing Forget Morning Routines—Experts Say 'Micro-Recovery' Is the Wellness Habit to Prioritise
     
     
    A woman running into the sunset on the beach
    Wellbeing "Soft Hermitting" Is Trending on TikTok—and Promises to Be the Antidote to Hustle Culture
    A woman drinking a cup of tea in bed
    Health and Fitness 5 Everyday 'Life Admin' Habits That Are Secretly Exhausting You
     
     
    Latest in Life
    Woman organizing documents in cluttered office workspace
    Money and Work Why Are Successful Women Staying in Jobs That Make Us Miserable?
    Dangers of sharing photos of children online
    Life I Used to Share Photos of My Daughter Online. Horrifying New AI Data Has Made Me Stop
     
     
    Wedding planning
    Relationships I Love My Fiancé, but I Resent the Emotional Labour of Planning Our Wedding
    Mischa Anouk Smith on a sunset boat trip along Türkiye’s Turquoise Coast
    Travel Forget Capri, Türkiye’s Turquoise Coast Is the Mediterranean’s New Luxury Hotspot
     
     
    Latest in Features
    A woman jumping on the bed; fluffy pillows and a gua sha.
    Wellbeing I Struggled With My Sleep for Months—Until I Tried This 10-Minute Daily Micro Habit
    Woman organizing documents in cluttered office workspace
    Money and Work Why Are Successful Women Staying in Jobs That Make Us Miserable?
     
     
    Celebrity twin makeup
    Beauty I Discovered the Perfect, Expert-Devised Makeup Routine–Thanks to My Celebrity Lookalike
    The Second-Hand Survival Guide: How to Shop Smarter
    Fashion I’m a Sustainable Fashion Expert: My Top Tips for Avoiding Fakes When Shopping Pre-Loved Designer
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.