BIC ridiculed over pink pens designed perfectly ‘for Her’

  • Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
  • Floods of online comments over sexist slant of product

    Ball-point pens. The office essential. One minute you have a whole box and the next you’re left scuffling around scribbling on old receipts trying to find one with a bit of life left in it. But fear not ladies, BIC have designed the perfect pen for you…

    Described as ‘fitting comfortably in a woman’s hand,’ this new collection of BIC biros come in an ‘attractive barrel design available in pink and purple,’ so you’ll have no problem matching your writing stick to your lipstick, as let’s face it, that’s the main thing on your mind when you enter the office in the morning.

    The pens, which promote ‘smooth writing’, have received a wave of online ridicule with humorous comments flooding Amazon over the sexist slant of the product.

    One joyous customer called bookfiend wrote, ‘Before these pens, I was nothing. I was a mere inconsequential woman, stumbling around writing nonsense with big pens that made me look ridiculous. But now… the whole world looks different. I cannot recommend this pen enough. It won’t just change your handwriting. It will change your life.’

    A male customer, daveyclayton, even admitted they were ‘no good for man hands.’ He explained, ‘I bought this pen (in error, evidently) to write my reports of each day’s tree felling activities in my job as a lumberjack. It is no good. It slips from between my calloused, gnarly fingers like a gossamer thread gently descending to earth between two giant redwood trunks.

    A spokeswoman for BIC said: “BIC Pens ‘for Her’ are a style-led product and have proved to be very popular since their launch at the end of last year.

    ‘It is great to see people having fun with the product and we’re delighted to have brought a bit of much needed glamour to stationery cupboards everywhere.’

    Do you think writing with a pretty pink pen would improve your writing?! Let us know in the comment box below…


    Reading now