Waitrose nappy cream named new miracle face product
The latest sell-out beauty product is not an expensive designer face cream, but a £2.49 nappy cream from Waitrose.
The new must-have hasn’t even been marketed for the face; it is Baby Bottom Butter, a Waitrose own-brand product.
The natural nappy cream has been flying off the shelves after winning rave reviews on parenting site www.mumsnet.com, with yummy mummies naming it a miracle product when used on the face.
The reviews have sparked a rush for the butter, and it has been sold out from the supermarket’s shelves around the country. Waitrose guarantee that more stock is quickly on its way.
Waitrose baby care buyer Jo Maclaine comments, ‘Our Baby Bottom Butter is selling as fast as we can stock our shelves! It’s fantastic that our natural baby toiletries have triggered such an overwhelming response from mums. It seems that the botty butter gives softer cheeks wherever they are!’
The product has certainly won unanimous recommendations on the marieclaire.co.uk desk, where it was agreed that the olive oil formula left skin super-smooth.