most popular lipstick for brides

This is the most popular shade of lipstick for brides

  • Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
  • According to Pinterest

    If you’re planning a wedding and are ever unsure of what’s trendy and what’s not, just head straight to Pinterest.

    Thanks to the social platform, we know which are the five most popular wedding styles at the moment (off-the-shoulder anyone?)

    And when it comes to bridal makeup, you’ll be surprised to hear that the classic red lip is no more. Instead, brides are going a shade darker and embracing the berry lip.

    According to Pinterest stats, the search for the trend has gone up by 71% in the past year. Clearly,  the focus is all on the lips, as pins for lip masks have seen a massive 388% increase in saves.

    Well, those lips have to look fab if they’re going to be kissed, aren’t they?

    Brides clearly love a bold look too, because they’ve saved pink eyeshadow pins 45% more than the previous year.

    Another massive beauty trend is a polished up-do, meaning the loose boho hair is well and truly last year’s trend.

    In short: more is more if you’re walking down the aisle this year.

    (Main photo: Matt Horan Photography)

    Reading now