This is the most popular shade of lipstick for brides

According to Pinterest

most popular lipstick for brides
(Image credit: Matt Horan Photography)

According to Pinterest

If you’re planning a wedding and are ever unsure of what’s trendy and what’s not, just head straight to Pinterest.

Thanks to the social platform, we know which are the five most popular wedding styles at the moment (off-the-shoulder anyone?)

And when it comes to bridal makeup, you’ll be surprised to hear that the classic red lip is no more. Instead, brides are going a shade darker and embracing the berry lip.

According to Pinterest stats, the search for the trend has gone up by 71% in the past year. Clearly, the focus is all on the lips, as pins for lip masks have seen a massive 388% increase in saves.

Well, those lips have to look fab if they’re going to be kissed, aren’t they?

Brides clearly love a bold look too, because they’ve saved pink eyeshadow pins 45% more than the previous year.

Another massive beauty trend is a polished up-do, meaning the loose boho hair is well and truly last year’s trend.

In short: more is more if you’re walking down the aisle this year.

(Main photo: Matt Horan Photography)

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.