Here Comes The Boys: The New Fragrance Ads You Need To Watch

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  • For your viewing pleasure: two new super-hot men's fragrance campaigns.

    It’s known as a good day on the beauty desk when we get our hands on not one, but two, super sexy men’s fragrance campaigns. Happy Thursday all!

    Dior have made possibly the best celebrity signing ever with Johnny Depp as the face of their classic fragrance Dior Sauvage. In a short film directed by Jean-Baptiste Mondino, Depp can be seen leaving the city behind – in a pretty ace car we might add – and heading out into the desert (as you do). A shovel and a coyote are his only companions as he strips off his jewellery and buries it. Thankfully, his sooty signature Guy Liner stays put, we have more than a little crush on Captain Jack Sparrow.

    Dior Sauvage, £67.50 for 100ml edt.

    Next up, The Divergent Series’ Theo James’ long anticipated campaign for Boss The Scent by Hugo Boss. In the film James gets intimate with uber-model Natasha Poly to a soundtrack by The Weekend. It’s all a bit steamy.

    Boss The Scent is a new offering from Hugo Boss with zesty ginger and Maninka fruit over spicy leather.

    Boss The Scent by Hugo Boss, £64 for 100ml edt, is available now.

    All this newness has got us thinking about our favourite men’s fragrance campaigns. There are but we’ve somehow managed to whittle them down. It’s a tough job but someone’s got to do it.

    Matthew McConaughey for Dolce & Gabbana The One
    That Martin Scorsese advert where he teamed up with Scarlett Johansson? Wow.

    Jared Leto for Hugo Boss Boss
    We’re all over anything staring Jordan Catalano. Sigh

    David Gandy for Dolce & Gabbana Light Blue
    Those pants. We recently shot Gandy for our June 2015 issue – feast your eyes on the video.

    Paul Walker for Davidoff Cool Water
    Sob. Still.

    Robert Pattinson for Dior Homme Parfum
    Directed by Romain Gavras. Pattinson is naturally super sexy and broody.

    Charlie Hunnam for Calvin Klein Reveal
    We’re still kind of heart-broken that Sons Of Anarchy is finished so we’ll have to settle on getting our fix of Charlie Hunnam in this Calvin Klein ad with Doutzen Kroes.  

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