Ella Eyre Is The New Face Of Armani Violet

The fragrance house reveals it’s new face – and our new favourite pop princess

Big news! Earlier this week, as the sun set on the rooftop of the achingly hip Ace hotel in Shoreditch, the new face of Emporio Armani’s latest fragrance was announced – Ella Eyre. You may have seen the beautiful songstress in Marie Claire’s festival feature last year – but now the whole world is taking note.

In fact, Ella was chosen to front the campaign by the main man himself: “With her individual style and her personality, she perfectly embodies the creative and musical spirit of Emporio Armani Diamonds fragrance”.

Ella played an acoustic set (her latest single Together features in the new fragrance ad campaign) and was every inch the face of one of this year’s hottest fragrance launches, but our crush on her goes further than that. Her talent, style and beauty (just LOOK at those curls) makes her both one to watch in the style stakes and on the music scene. We are in love!

Photo credit: Conor McDonnell for Emporio Armani Diamonds fragrance

Anita is an award-winning journalist with over 15 years of experience on some of the UK’s biggest magazines. She explores beauty culture and questions the power that pretty privilege has over our lives, and has written a book on it called UGLY: Giving Us Back Our Beauty Standards (2023, Blink), which was serialised by The Guardian and Independent and featured by Vogue, Elle, and many more