7 things you need to know about Chanel’s new scent-sation

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  • We've got the full lowdown on the biggest Chanel launch of the year…

    After a suitably extravagant Haute Couture show in Paris on Tuesday, Chanel unveiled its hotly anticipated new launch: Gabrielle the fragrance.

    A-listers quite literally poured into the Palais de Tokyo for the launch party, with face of the fragrance Kristen Stewart and her beau, Victoria’s Secret model Stella Maxwell, twinning in matching black sequin numbers, and the likes of Kaya Scodelario and Stella Tennant also decked out in head to toe Chanel. But the biggest surprise of the night was the performance from Pharrell and Katy Perry (an unlikely combo!) who came together to duet on ‘Feels’. We think it’s fair to say, there ain’t no party like a Chanel party…

    We’re far more excited though about the new scent itself. You can’t get your hands on it just yet, so in the meantime, here’s the lowdown on everything you need to know…

    1. Why is it called Gabrielle, you ask? Well, that’s the actually the real name of the iconic designer. Coco, the name that has become so legendary today, was merely a nickname used by her nearest and dearest. Who knew?

    2. It’s the first new scent Chanel have launched in 15 years (ever since Marie Claire HQ favourite Chance, which launched back in 2002). So if you couldn’t tell, this is pretty major.

    3. You’ll notice the bottle looks similar to the inimitable No.5 one. In fact, it’s the thinnest bottle to date, which took the fashion house years (seriously, years) to perfect. If you look at most perfume bottles, you’ll see they have a solid bit of glass at the bottom, whereas with the Gabrielle bottle, the base is sleek, chic and barely there.

    The GABRIELLE CHANEL fragrance. #TheCHANELGABRIELLEfragrance #GabrielleChanel #GabrielleChanelParty

    A post shared by CHANEL (@chanelofficial) on

    4. It smells even prettier than it looks. We got the first sneak sniff back at the beginning of May and have been dying to get our hands on a full size bottle ever since. A feminine floral that isn’t overly heady, at first whiff you can detect top notes of white florals with hints of creamy sandalwood and fruity blackcurrant. WARNING: it’s slightly addictive.

    5. The nose behind the scent is Olivier Polge – the man we can thank for fragrance-wardrobe staples like Viktor & Rolf Flowerbomb and Lancome La Vie Est Belle. Polge took over from his father in 2015, who held the prestigious title of head perfumer at Chanel for thirty years.

    6. 2017 is clearly the year of Gabrielle. Chanel’s new Gabrielle line of bags debuted in April and has since been spotted on the arm of every it-girl, from Meghan Markle to Cara Delevigne. Trust Karl Lagerfeld to create the bag of the year.

    7. The scent launches on September 1st and will set you back £79 for 50ml.

    Pricey? Yes. But no doubt a soon-to-be icon (and a lot cheaper than the Gabrielle bag)…


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