Benefit to make Guinness World Record attempt

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  • Benefit will be opening their Brow Bar doors worldwide as they attempt to break the world record for number of brow services performed

    Benefit Cosmetics will be raising a few eyebrows this weekend.

    Opening their inaugural National Brow Week (22-28 April), Benefit will attempt to break the Guinness World Record for the number of eyebrow arch services performed in a 24-hour period around the world.

    Breathing life into their philosophy, ‘what a difference a brow makes,’ they will be attempt to perform a brow arch every single minute on Saturday 21 April.

    It’s your call to arms, Benebabes: unite – head to your nearest Benefit Brow Bar and help make brow history!

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