Alexander McQueen To Launch Fragrance

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  • The eponymous fashion house will be launching fragrances for men and women, after signing a deal with Procter & Gamble

    Alexander McQueen is to launch its first fragrance in almost a decade, it has been confirmed.

    The famous fashion house has signed a deal with Procter & Gamble to release both men’s and women’s scents, and plans to begin work on the project ‘immediately’.

    IN PICTURES: ALEXANDER MCQUEEN A/W 2013

    McQueen Creative Director Sarah Burton cited the move as a ‘natural progression’ for the brand, and revealed she is ‘very excited’ about the launch.

    ‘Creating a fragrance feels like a natural progression as it enhances the world of Alexander McQueen,’ she said in a statement yesterday.

    ‘I’m very excited by this opportunity to collaborate with P&G Prestige, to work together to create a scent that captures the unique sensibility of the house.’

    P&G’s vice president Luigi Feola said Burton will play a ‘significant role’ in the development of the scent, adding: ‘We believe it’s probably the most prominent brand that is not yet playing in the luxury beauty market’.

    Although a launch date for the fragrances is yet to be confirmed, it’s thought work will begin asap.

    We’re. So. Excited.

    What do you think of the news that Alexander McQueen is to launch a fragrance? Will you be first to buy it? Let us know in the comments box below…

    IN PICTURES: ALEXANDER MCQUEEN A/W 2013

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