£100 million wasted by men on lingerie for their partners

More than £100 million is spent on unloved lingerie purchased by a partner, a new survey reveals

One in four women have been found to discard their partner’s choice in lingerie after wearing it just once, due to it being the wrong size, impractical, or simply not sexy.

British men were often found to fall short in terms of selecting lingerie that adequately fits their partner, or appeals to their tastes.

A new survey also revealed that despite the soaring popularity of erotic novels like Fifty Shades of Grey, many women find real-life attempts to introduce risqué underwear into the bedroom a massive turn-off.

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The poll found that two in three women dreaded receiving crotchless knickers, and that six out of 10 disliked leather, PVC underwear and edible panties.

‘For many men, lingerie is a confusing and intimidating world, but it’s crucial they make the right choices if they want smiles rather than slaps,’ said Amanda Lorenzani, co-founder of designer lingerie retailer Fox & Rose.

‘Fifty Shades of Grey has certainly generated demand for more adventurous lingerie sets, but the line between sexy and sordid is very fine,’ she continued.

‘Men need to be asking themselves just a few simple questions to ensure their partner feels like Brigitte Bardot as opposed to Jenna Jameson in their lingerie gift.’

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