Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Life
    2. Travel

    This is what the world’s first bikini looked like

    And why it’s called the bikini

    Delphine Chui's avatar
    By Delphine Chui
    Published 6 July 2017 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    bikini
    (Image credit: Sipa Press/REX/Shutterstock)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    And why it’s called the bikini

    The heatwave may be upon us but either way, we’re all thinking about our next summer holiday destination - and with such thoughts, come holiday clothes planning, and yes, namely swimwear.

    It’s officially been just over 70 years since the first ever bikini was born and it got us wondering about our holiday staple’s history. (As much as we appreciate a one-piece, bikinis are so much more practical, no? Just think about the bathroom logistics!)

    Back in July 1946, Parisian engineer Louis Réard introduced the world to the modern bikini (as we know it now) and it later gained global attention when contestants wore them in the first ever Miss World beauty pageant in 1951.

    And, who can forget that iconic photo of Brigitte Bardot in her bikini during the 1953 Cannes Film Festival? Yes, we know. Beach goals.

    You may like
    • @vivianhoorn wears black investment swimwear Your Most Important Summer Purchase Isn't a Dress—It's Swimwear. These Are the Brands Worth Investing In
    • model lying down wearing green swimming costume I'm a Swimming-Obsessed Shopping Editor—12 Functional Yet Fashionable Swimwear Pieces I Swear By for My Workouts
    • Havaianas Copenhagen Fashion Week 2026 Everyone’s Obsessed With Havaianas—Here’s How They Went From Basic Flip-Flops to a Cult Fashion Purchase

    bikini

    (Image credit: Sipa Press/REX/Shutterstock)

    Anyway, we managed to unearth a photo of the first ever bikini and here it is:

    https://twitter.com/wwwbhta/statuses/852174476766625792

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    It's a little too high-leg for our liking but it remains iconic.

    And if you wondered where the bikini got its name from, it’s because Louis Réard, who originally designed the swimwear, named it after Bikini Atoll, which is an island where atomic bomb testing took place.

    Yes, we’re not exactly sure of the link either but it was a hot island, we guess!? Funnily enough, another Parisian fashion designer called Jacques Heim released a similar design called the ‘Atome.’

    Imagine if bikinis were called atomes?

    Delphine Chui
    Delphine Chui
    Social Links Navigation
    Read more
    @vivianhoorn wears black investment swimwear
    Fashion Your Most Important Summer Purchase Isn't a Dress—It's Swimwear. These Are the Brands Worth Investing In
    model lying down wearing green swimming costume
    Fitness I'm a Swimming-Obsessed Shopping Editor—12 Functional Yet Fashionable Swimwear Pieces I Swear By for My Workouts
     
     
    Havaianas Copenhagen Fashion Week 2026
    Fashion Everyone’s Obsessed With Havaianas—Here’s How They Went From Basic Flip-Flops to a Cult Fashion Purchase
    @sarah.corbettwinder wears sarong and shirt
    Shopping Last-Minute Packing for Your Beach Holiday? All You Need Is Your Favourite Shirt and This Throwback ’90s Item
     
     
    Latest in Travel
    Marie Claire UK Women Power London
    Travel Marie Claire UK Brought Some of London's Most Inspiring Women Together to Talk About the Future—Then We Talked About Everything Else
    Mischa Anouk Smith on a sunset boat trip along Türkiye’s Turquoise Coast
    Travel Forget Capri, Türkiye’s Turquoise Coast Is the Mediterranean’s New Luxury Hotspot
     
     
    Sensoria Dolomites
    Travel Part Ski Resort, Part Sanctuary, Sensoria Dolomites is Capturing the Wellness Zeitgeist
    Portrait Milano
    Travel I've Discovered the Luxury Milan Hideaway That’s Perfect for Shopping, Sightseeing and Feeling Like You've Been Gone a Week in Just Two Days
     
     
    Latest in Features
    Merit New Wave Review
    Fragrance I Smell Hundreds of Perfumes a Year—Merit’s New Fragrance Made Me Stop and Pay Attention
    Glass skin for oily skin
    Make Up Lisa Eldridge Says Oily Skin Can Still Have Glass-Like Glow—Here’s How She Gets the Balance Right
     
     
    Does makeup and skincare affect eye health?
    Beauty Is Your Beauty Routine Ruining Your Eyesight? Spoiler: You're Not Going to Like the Answer...
    Roasted carrots, parsnips, and onions: A chopping board with vegetables on for chicken soup
    Nutrition My Grandmother Swore By Chicken Soup When We Were Ill—Our Experts Weigh In on Which Urban Wellness Legends Actually Work
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.