Want to re-sell your clothes online? These are the brands that sell best…

  • Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
  • The market for second-hand clothes, bags and shoes is booming...

    The market for second-hand clothes, bags and shoes is booming and there’s no better time to clean out your wardrobe (and clean up, financially) than at the start of a new fashion season.

    Now a new report by luxury re-sale site The RealReal has detailed exactly which brands are selling best the second time around – and which things in your wardrobe you should hold on to for a little bit longer before they turn into vintage gold.

    Chanel and Hermes are, perhaps unsurprisingly, the most-wanted brands at resale. Any time a bag is listed on the site, it’s pretty much guaranteed to sell instantly, with a specific spike in sales of Hermes’ iconic Constance bags, up 60%.

    Thanks to the Alessandro Michele effect, Gucci, too, has made the site’s top four sellers for the first time in years, overtaking Prada who experienced a slight drop down to sixth place.

    Demand for Saint Laurent was up 167% thanks to all that buzz around designer Hedi Slimane’s exit, and Valentino was up 110% as everyone scrambled for pieces of its Rainbow 1973 Collection. Christian Louboutin, Rolex and Céline round off the top ten – their places determined by the company’s sales figures for the first half of this year.

    ‘The secondary market pretty much mirrors the primary market,’ The RealReal’s chief merchant Rati Sahi Levesque told Luxury Daily. ‘If a designer has a revival in the primary market (like Gucci and their new creative director), we not only sell the current collection well, but everything before that, too.’

    Some of the more surprising drops in the site’s top 20 brands included Burberry and Dior, who placed 11th and 16th respectively. And if you’re looking to trade in your classic Celine bag for a new model, hold fire. Demand for the brand’s iconic Trapeze and Nano Luggage styles was down 10% – a sign to enjoy them a little longer and wait for the next wave of vintage revivals.

    Reading now

    Popular fashion stories