We’re adding it to the wish list
We know it’s hard to look past the wind and icy drizzle, but summer is indeed upon us, and the most optimistic amongst us are even shopping for swimwear right now. And there’s one popular style in particular that everyone is buying: the off-the-shoulder swimsuit.
Kate Crossey, Director of Accessories Design at Debenhams, gave us the lowdown, ‘This season, we have explored many themes, from vibrant Mexicana prints and ruffles within the Floozie by Frost French range, the off the shoulder swimsuit and placement print swimsuit being a big hit with customers.’
But that’s not the only trend customers are buying into. Perhaps unsurprisingly, tropical is still a major trend this season.
Kate says, ‘Butterfly by Matthew Williamson for Debenhams is rich with exotic prints and embellished details, in line with Matthew’s brand heritage. This season we have added a much sportier aesthetic merging midnight tropicals with sporty detailing and silhouettes and we have had an amazing sales reaction. Co-ordinating cover-ups, accessories and footwear create the perfect holiday wardrobe.’
Finally, there’s the minimalist camp, favouring the more demure styles.
Kate explains, ‘The J by Jasper Conran collection is sleek and sophisticated with emphasis on cut and quality. His newest collection features this season’s must have, a warm cinnamon nude colour, mixed back to black and white, as well as signature brights and modern minimal prints featured on both swimsuits and bikinis.’