We went along to the opening of Karl Lagerfeld's first UK flagship store and this is what we saw... welcome to the world of Karl, ladies and gents...
1. Digital, digital, digital.
There are iPad minis everywhere in Karl Lagerfeld's London base. The minis are inegrated into the display racks so you can browse the collections without even having to shuffle around the store, you can leave a message for Karl using the digital guestbook (he'll be tweeting his favourites), surf Karl.com and take photos of your favourite pieces. So cutting-edge. So Karl.
2. Changing rooms with a difference.
The technology gets even more fun when you reach the changing rooms. Each one is fitted with a photobooth so you can snap your look and pimp it up using the various Karl-inspired filters. Then, you can show off your new wares to all your pals via Facebook, Twitter and email. Clever.
3. Mirror, mirror on the wall.
If you in anyway have an aversion to your own reflection, Karl's store probably isn't the place for you. Mirrors cover nearly every inch of the monochrome and slick space. The 250-square-metre store is distinctively Karl: a juxtaposition of both modern and classic. Oh, and we loved the fluffy chairs.
4. Who's store is it again?
There is zero chance you'll forget whose store you're in. Karl Lagerfeld's face is everywhere and on everything (we're talking everything: the walls, candles, iPhone covers). We're not complaining one bit, plus we love the special, limited edition British collection that takes centre stage in the new space. You can also get your hands on Karl's signature look: fingerless gloves, shades and stiff white collar. We love it when fashion has fun.
5. You can have your very own Choupette.
We came away from our visit to Karl's store with a strong (if not burning) desire to own the Karl and Choupette figurine and the Karl emblazoned candle. And, the good news is, we can. Unlike the Chanel store down the road, Karl's goodies are affordable (the candle is £55). Hurrah.
See all the photos from last night's VIP Karl Lagerfeld dinner...