Seeking the perfect Christmas gift for him? It's all wrapped up with these dream-fit custom T-shirts

Promotional feature with Son Of A Tailor

Shopping for the ideal Christmas present for the men in our lives is something we struggle with every year.

But thanks to Copenhagen-based start-up brand Son Of A Tailor, you can call off the search because the independent T-shirt label has come up with an innovative way to ensure the perfect fit.

It's all down to a unique algorithm that works out his measurements based on age, weight, height and shoe size. The result? A luxury T-shirt tailored to their exact build.

It's then up to you to customise it and make design tweaks such as the colour, neckline, sleeves and length of the tee. If you think he'd rather personalise it himself, play it safe and go for the gift card option – our friends at Son Of A Tailor will knock 15% off your order when you use the code MC15. It's valid until 20 December, so don't delay if you want to treat someone special this Christmas.

All Son Of A Tailor tees are made with premium Supima cotton, which is grown and harvested in California to produce the highest quality cotton in the world. It's less likely to stretch or shrink over time than those mass-produced and feels super soft, light and comfortable against your skin.

Black, white, blue and grey are all classic colour choices that'll work in any AW17 wardrobe but it's the burgundy and olive that really caught our attention and will work well with denim jeans or layered under a Grandad-collar checked cotton shirt.

And it turns out that it's not just style that Son Of A Tailor is championing – it also has a strong sustainable message.

Because every T-shirt is made-to-order and there are very low returns, giving the brand an impressively low carbon footprint.

Whoever you're buying for, whether it's your boyfriend, brother or male best friends, they're bound to be impressed when you tell them it'll be made to fit and personalised to suit their sartorial preferences.

And if, for whatever reason, they aren't satisfied with the way the T-shirt fits, Son of A Tailor will make you a new one, no questions asked!