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    1. Culture

    Taylor Swift’s new merchandise is going viral for all the wrong reasons

    Jenny Proudfoot's avatar
    By Jenny Proudfoot
    Published 7 June 2019 In News

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    Taylor Swift is one of the most talked-about women in the world, and from her sell-out tours to her relationship with Joe Alwyn, she never fails to make viral news.

    It was her new song from her upcoming album however that made headlines this week, or rather the merchandise around it.

    The song ‘ME!’ featuring Brendon Urie of Panic! At The Disco has already raked up 200 million YouTube views for its music video in a month alone, inspiring merchandise - t-shirts featuring ME! lyrics.

    Some Taylor Swift fans however found fault with their merch, with some of the clothing containing a typo - a misplaced apostrophe.

    Yes, the line, ‘You’re the only one of you/ baby that’s the fun of you’ actually reads, ‘Your’e the only one of you/ baby that’s the fun of you’.

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    Fans are pointing out the irony as the song ‘ME!’ actually involves spelling, with one of her lyrics being: ‘Spelling is fun!’

    ‘There's a typo on the new @taylorswift13 merch!,’ one fan posted to Twitter. ‘So much for "Spelling is fun," am I right?’. Another added: ‘EXCUSE ME! I've had this shirt for nearly a month and you're telling me it's had a typo THIS WHOLE TIME!!’

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    But not all the Taylor Swift ME! merchandise contains the typo, leading some fans to speculate that it’s a hidden easter egg from Taylor herself on what to expect from the new album.

    When speaking about her new album on The Graham Norton Show, Taylor admitted to teasing her fans with clues.

    ‘When I was making the first music video, I was just putting lots of references to unreleased music in the music video so it’s definitely my fault that there are lots of theories about it because I put a lot of clues in the video, so some fans have definitely guessed [the album title]’ because they’re very smart’.

    Taylor has yet to respond.

    What does it all mean??

    Jenny Proudfoot
    Jenny Proudfoot
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    Contributing Features Editor

    Jenny Proudfoot is an award-winning journalist, specialising in lifestyle, culture, entertainment, international development and politics. After working at Marie Claire UK for seven years - rising from intern to Features Editor - she is now a freelance contributor to the News and Features section.

    In 2021, Jenny was named as a winner on the PPA's '30 under 30' list, and was also listed as a rising star in journalism.

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