Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Culture

    People think Ivanka Trump’s image change is actually a political warning

    But what does it all mean?!

    Jenny Proudfoot's avatar
    By Jenny Proudfoot
    Published 13 February 2020 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    (Image credit: Getty Images)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    But what does it all mean?!

    Ivanka Trump is both the First Daughter and Special Assistant to the President, given a West Wing office, classified information clearance and a government-issued phone, something that caused the public to cry nepotism.

    Since her appointment, the 38-year-old has only taken on more responsibility, with some fearing that one day the First Daughter will run for President herself.

    The speculation about where she’s heading grew even louder recently following a big image change.

    The change in question? 90s-style highlights, seeing the First Daughter go blonder. Much blonder.

    You may like
    • Andy Burnham and Marie-France van Heel entering 10 Downing Street “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress
    • Low contrast brows As a Brunette, I Was Scared to Try the 'Low-Contrast Brow' Trend—My Features Have Never Looked More Defined
    • AI Edited My Face Without Asking: Side by side comparison of my face before and after inputting into AI I Asked AI to Add a Dog to My Photo. What It Did to My Face Left Me Unsettled

    A photo posted by on

    Ivanka’s hair has steadily been getting increasingly blonde since she took up her post. And while this could just be a random hair decision, there is speculation that it could instead be down to her rise to power.

    ‘The blonde, blonder, blondest progression of Ivanka’s hair color is not an uncommon one,’ Celebrity colourist Kyle Whit explained via Instyle in 2018, having previously worked with the First Daughter.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Going on, he explained how many high profile women have gone blonder as they gain more power, adding ‘Carolyn Besset going platinum when she married John Kennedy Jr. comes to mind.’

    He continued: ‘The maintenance level is so much higher with these types of blondes, which is a status symbol in and of itself, that you can afford the time and expense uber blonde shades require. Strong color like a solid cool blonde tells the world you’re a strong woman with strong opinions.’

    So is Ivanka’s image change a sign that more power and responsibility are coming her way? Only time will tell.

    Jenny Proudfoot
    Jenny Proudfoot
    Social Links Navigation
    Contributing Features Editor

    Jenny Proudfoot is an award-winning journalist, specialising in lifestyle, culture, entertainment, international development and politics. After working at Marie Claire UK for seven years - rising from intern to Features Editor - she is now a freelance contributor to the News and Features section.

    In 2021, Jenny was named as a winner on the PPA's '30 under 30' list, and was also listed as a rising star in journalism.

    Read more
    Andy Burnham and Marie-France van Heel entering 10 Downing Street
    Fashion “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress
    Low contrast brows
    Make Up As a Brunette, I Was Scared to Try the 'Low-Contrast Brow' Trend—My Features Have Never Looked More Defined
     
     
    AI Edited My Face Without Asking: Side by side comparison of my face before and after inputting into AI
    Life I Asked AI to Add a Dog to My Photo. What It Did to My Face Left Me Unsettled
    Jenny Lai
    Fashion Luxury Shoppers Put This One Thing Above All Else When Spending Their Money—And It’s Not What You Think
     
     
    Latest in Culture
    Notting Hill Carnival
    Culture The Agenda: How to Spend Your Finite Free Time Well This Summer
    B _ W - Woman reading book with wine in natural sunlight - TVS
    Culture 9 of Britain's 10 Bestselling Novels Begin With a Dead Woman. I Asked Authors, Literary Experts and a Criminal Behavioural Analyst Why
     
     
    Madonna's Confessions II: Madonna performs at TSX Stage in Times Square on June 4, 2026 in New York City.
    Culture Madonna's Confessions II Deserves to Be the Album of the Summer, But the Response Proves We Still Punish Women for Ageing
    Lexi Minetree in Elle, the Legally Blonde prequel
    Culture Legally Blonde's Prequel Elle Captures the Lost Joy of Analogue Adolescence
     
     
    Latest in News
    Kinda Chic Trend
    Shopping Is "Kinda Chic" Kinda Cringe? Everyone's Favourite Fashion Word Just Went Completely Out of Fashion
    Beauty Digest
    Beauty The Beauty Digest: The Foundation Using Exosome Technology, the Treatment That Transformed My Skin Texture—Plus, the Ever-Earlier Advent Calendar Race
     
     
    Kaia Gerber
    Shopping Everything Kaia Gerber Wears Is a Masterclass in Minimalism—These Are the Pieces and Brands She Always Goes Back to
    Copenhagen Fashion Week street style
    Shopping Kitten-Heel Sandals, Lace Dresses and the Season's New Favourite Shade of Blue— These are the Copenhagen Fashion Week Street Style Trends to Note
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.