Scared of using retinol? Listen up
If you follow any beauty-related Instagram accounts then you’ve probably seen the word bakuchiol popping up all over the place. It’s kind of a big deal.
That said, you may not be clued in on what it actually does, or why people are raving about it. That’s where your Marie Claire skincare experts come in with our handy need-to-know guy on the skincare ingredient of the moment.
Keep reading to find out more about the ingredient that might just knock retinol off the top spot…
What is bakuchiol?
‘It’s an ayurvedic treatment from Asia that is a naturally-found alternative to retinol, extracted from the seeds of a Babchi plant found in Asia,’ explains Mark Curry, co-founder of skincare brand The Inkey List. ‘Like retinol or vitamin A, it reduces the appearance of wrinkles and uneven skin by stimulating the regeneration of skin cells.’ So, smoother, more even complexions all round.
Bakuchiol can reduce inflammation, improve elasticity and help stimulate collagen, so it’s a pretty impressive little ingredient.
Can everybody use it, we hear you ask? That’s where it’s different to our much-loved retinol: everybody can use it without fear of irritation. ‘It’s suitable for all skin types, even the most sensitive, including pre and post-pregnancy women who should not be using retinol.’
When to apply bakuchiol
This will depend entirely on the form you buy your bakuchiol, as it’s available in both serum and moisturiser options, but usually you’d apply after cleansing and toning your skin. Our guide to the order you should apply skincare products will help you work out where your bakuchiol buy best fits into your skincare regime (and clear up some confusion around all those other products).
Liking the sound of it so far? Keep scrolling for Marie Claire‘s favourite products containing the ingredient of the moment.

The Inkey List Bakuchiol, £9.99, Feelunique
A gentle moisturiser that packs a punch, this one also includes super nourishing squalene, as well as omegas 3, 6 and 9 to support your skin barrier. All at an affordable under £10 price point. What more could you ask for?

Indeed Labs Bakuchiol Reface Pads, £19.99, Boots
These pre-soaked pads offer the perfect dose of Indeed Labs' bakuchiol; simply sweep over your skin and let the solution soak in. Use after cleansing and before any serums.

BYBI Bakuchiol Beauty Booster, £12, Fabled
Another nourishing, squalene-based product, this serum is made up of 1% bakuchiol and 99% squalane for gentle resurfacing results.

Oskia Super 16 Serum, £88, Fabled
A slightly pricier option, OSKIA's luxury Super 16 potion contains, you guessed it, 16 different bio actives and nutrients including bakuchiol. It's a bit like a green smoothie for your skin, tackling existing damage and helping to protect the skin against future damage.