Is make-up the new jewellery?

Take out your earrings and stash away your choker, because the only bling you need is currently in your make-up bag...

Cara Delevingne at Burberry black line down her chest

Take out your earrings and stash away your choker, because the only bling you need is currently in your make-up bag...

When Marilyn Monroe chimed 'diamonds are a girl's best friend', we all nodded our heads in adamant agreement and since then, have been maxing our credit cards and layering ourselves in bling. But, according to the latest fashion and beauty trends, our make-up bags have just surpassed our favourite sparkly accessory. Need proof? Feast your eyes on this...

Exhibit a) Cara Delvingne at the Burberry September collection.

Cara Delvingne black line down chest at Burberry

(Image credit: REX/Shutterstock)

There's nothing unusual about accessorising a plunging neckline with some sort of neck jewellery. We've seen celebrities walk the red carpet in low Vs, complimented by pear drop diamonds, we've seen models strut the catwalk in deep-cut dresses complete with chokers and we've seen the Kardashians cruise the streets in lower than low t-shirts, equipped with built in neck cages. But never have we seen such a phantasmagorical use of black liquid eyeliner. Who needs to fork out ££££ on bling when you can draw a simple black line from your chin to your navel and look this good?

Exhibit b) pressed flowers at Preen by Thornton Bregazzi

Preen by Thornton Bregazzi SS17 beauty flower makeup

(Image credit: Giannoni/WWD/REX/Shutterstock)

In a bid to express a concern about perishables amongst our hard, metropolitan world, make-up artist, Val Garland, prepped model's skin with moisturiser before using lash glue to apply fake flowers to each model's face, neck, ears and décolletage. Needless to say, the result was, ahem, blooming beautiful.

Exhibit c) ear make-up, thanks to artist, @violette_fr and Proenza Schouler.

Proenza Schouler show SS17 beauty ear makeup

(Image credit: SIPA/REX/Shutterstock)

Make-up artists have been experimenting with painted ears on and off the catwalk for years (see Louis Vuitton, Anthony Vacarello and Louis Vuitton SS16 shows) but it seems the fever for ear make-up is hitting high temperatures, exploding with the trend for metallic lobes on Instagram (check out @violette_fr for inspiration) and yet more appearances on the catwalk, courtesy of Proenza Schouler.

Face paint is being dug up out of our dress up box as we speak...

Natalie Lukaitis