Fenty Beauty has officially launched and it’s as amazing as we’d hoped

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  • This year’s most anticipated beauty launch has FINALLY dropped and we got an exclusive play before it hit the shelves

    Fans of Rihanna and the beauty industry unite, because today we see the biggest beauty launches of the year – Fenty Beauty.

    After months of speculation, a sell-out MAC collection and seven fragrances, the singer, who is known for her incredible beauty and fashion choices, confirmed last year that Fenty Beauty by Rihanna is officially happening.

    The rumour mill went into overdrive she sneakily trademarked the name Fenty Beauty, later confirming that a beauty line has long been on her list of dream achievements.

    While all of the juicy details have been kept under wraps, we were given special access before the big reveal which happened at 8am in Harvey Nichols.

    Fenty Beauty

    Just take a look at the (dreamy AF) Killawatt Highlight Duos below. We. Need. Them.

    Fenty Beauty

    Photo by Stuart C. Wilson/Getty Images for Fenty and Harvey Nichols

    And this glorious gold cream-powder highlighter named ‘Trophy Wife’.

    TROPHY WIFE. 9.8.17. #fentybeauty by @badgalriri

    A post shared by Fenty Beauty By Rihanna (@fentybeauty) on

    The highlighter game is strong, people.

    But the best bit is that Rihanna is making sure all skin tones are catered for in her new line, with a humongous 40 different shades in the Pro Filt’r foundation.

    40 shades!

    A post shared by Rihanna Daily Beauty (@rihannadailybeauty) on

    The foundation, which looks insane by the way, promises smooth, shine-free skin without the pore-clogging effects of a normal long-wear. We’re sold.

    Fenty Beauty

    Photo by Stuart C. Wilson/Getty Images for Fenty and Harvey Nichols

    Company bosses at LVMH, who also powered the Marc Jacobs beauty line, have said they’re ‘aiming for the stars’ with the collection – which is just as well, really, because the singer has some pretty high expectations.

    When asked about her dream beauty products, the star replied: ‘Lashes that could just put themselves on… lipstick that doesn’t move, but doesn’t dry your lips out, that you don’t need a liner for.’

    We have no doubt that Rihanna’s collection will fill all our beauty dreams.

    Fenty Beauty lands in the UK on Friday 8th September and will be available at Harvey Nichols.


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