Introducing the new Louis Vuitton fragrance…
Emma Stone’s latest Louis Vuitton film has finally landed – and it’s stunning.
In her second fragrance campaign for the house, Academy Award winner Emma Stone is back in front of the lens for another powerful and emotional journey to celebrate Louis Vuitton’s 10th female fragrance, Coeur Battant.
The newest addition to the Louis Vuitton perfume collection (and one of the newest fragrances to join the ranks of the best perfume for women), Coeur Battant is an invitation to follow the power of your emotions.
In the sumptuous short film, directed by award-winning French talent Romain Gavras, we first follow Stone through the stunning architecture of the Casa Malaparte (famously used as a set for Jean-Luc Godard’s Le Mépris in 1963), and its equally magical clifftops above the Bay of Capri. ‘Being here is inspirational, the sun, the ocean, being on a boat,’ says Stone.
The film spans night and day, sun and rain, passion, joy and melancholy as Stone is seen dancing, dreaming and diving into the sea as she waits to be reunited with her lover.
The film then pans to the Cour Carrée of the Louvre Museum, the ‘beating heart’ of Paris, which was transformed for the film into a field of romantic flowers. Stone describes walking through it as ‘life affirming’.
The concept for the project came from Stone’s incredible capacity to express emotion and perfectly captures the inspiration for Coeur Battant, which Louis Vuitton perfumer Jacques Cavallier Belletrud describes as ‘the way your heart beats just a little bit faster before a romantic rendezvous.’
The first spritz captures the nanosecond after biting into a juicy piece of fruit and bottles that cool, crisp sensation with an unusual pear note before Egyptian jasmine, narcissus and patchouli burst through for something decidedly floral but still sexy and animalic.
Spoiler alert: it’s so addictive, your pulse will race when you sniff it.