FIRST LOOK: Emma Watson for Burberry

by Lucy Hutchings

Emma Watson - Burberry - Fashion News - Marie Claire

In a move that will well and truly cement her rising style status, Emma Watson has made her designer ad debut as the new face of Burberry.


Flexing her fashion credentials, the Harry Potter star gets a dose of grown-up glamour in the smouldering campaign, which sees her don the iconic trench and pose beside of posse of Burberry boys.

Shot by Mario Testino, on location at Westminster Abbey, the Houses of Parliament and Big Ben, as with previous campaigns for the London-based fashion house, there is a distinct English feel to the autumn/winter '09 shots.  

Emma Watson, Face of Burberry 

Emma Watson, Face of Burberry

Speaking to WWD, Burberry creative director Christopher Bailey commented, 'I wanted the images to represent both the rich history and the modernity of the Burberry brand, while at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.'

THIS SEASON'S HOTTEST CELEBRITY AD CAMAPAIGNS: ALL THE PICS!

SEE BURBERRY AUTUMN/WINTER '09 COLLECTION HERE

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