Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life
    2. Relationships

    Older women pick Mr Sensible over Mr Big

    Younger women look for rich ambitious men, whilst older women want a man who can satisfy their emotional needs, according to a new study

    By Marie Claire
    Published 22 July 2011 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Carrie and Mr Big in the Sex and the City:The Movie
    Carrie and Mr Big in the Sex and the City:The Movie
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Younger women look for rich ambitious men, whilst older women want a man who can satisfy their emotional needs, according to a new study

    It’s an age-old debate: should our favourite Sex and the City girl, Carrie Bradshaw, have picked the caring Aidan, or the extravagant Mr Big?

    Whilst younger women may be seduced by ambition and wealth, older women are more likely to choose a friendly, more reliable man, according to a recent study.

    A survey of 9,000 women aged between 16 and 75, found that younger woman look for well-off, ambitious men, with over half admitting they want a man who can afford to spoil them with expensive gestures. Moreover, almost a quarter said they want a man who aims high on the career ladder.

    Meanwhile, the survey, which was carried out by parenting site Netmums and Saga magazine, found that more than half of older women want a man who can take care of their emotional needs.

    You may like
    • Emotionally Unavailable Men: Jacob Elordi and Margot Robbie in Wuthering Heights Why Are We Still Glamourising Emotionally Unavailable Men?
    • Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
    • Jenny Lai Luxury Shoppers Put This One Thing Above All Else When Spending Their Money—And It’s Not What You Think

    ‘It's interesting to see what each generation of women looks for in a man. Younger women really seem to want it all – looks, money, ambition and honesty – whilst older women value the more traditional traits such as kindness humour and reliability,’ says Sibhoan Freegard of Netmums.

    But, there are some qualities that all women value, regardless of their age. Everyone agreed that sexual chemistry is one of the most important factors in a relationship, with women in their 70s valuing it more than women in their 40s. Experts claim that this could be due to women wanting to put their family first before their children leave home.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    ‘The results provide some intriguing insights into real relationships across the generations. It’s reassuring to see that over 50, the desire for sexual chemistry returns, showing that women still value the thing that brought them together with their partner in the first place,’ says Emma Soames from Saga magazine.

    Do you think Carrie picked the right man? Let us know your thoughts below.

    CLICK HERE FOR MORE WORLD NEWS

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    Emotionally Unavailable Men: Jacob Elordi and Margot Robbie in Wuthering Heights
    Relationships Why Are We Still Glamourising Emotionally Unavailable Men?
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
     
     
    Jenny Lai
    Fashion Luxury Shoppers Put This One Thing Above All Else When Spending Their Money—And It’s Not What You Think
    Analog Times - Wine and cards game night on luxurious burgundy fabric - TVS
    Money and Work The Gambling Industry's Newest Bet? Women
     
     
    Latest in Relationships
    Wedding planning
    Relationships I Love My Fiancé, but I Resent the Emotional Labour of Planning Our Wedding
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
     
     
    Emotionally Unavailable Men: Jacob Elordi and Margot Robbie in Wuthering Heights
    Relationships Why Are We Still Glamourising Emotionally Unavailable Men?
    Broken disco ball smashed to pieces on the floor. Black and white for a dramatic touch. Shiny backdrop is defocused.
    Relationships Why Do Men Ruin Your Birthday?
     
     
    Latest in Features
    Autumn Nail Trends 2026
    Nails From Fawn Print to Milky Matcha—These Are Autumn 2026’s Defining Nail Trends
    Fenty Beauty Pro Filtr Fluid Flex Foundation Review
    Make Up Fenty Beauty Just Replaced Its Most Iconic Foundation—3 Editors Put Its “Flexible” Full Coverage to the Test
     
     
    Charlotte Mensah Afro Hair
    Hair Charlotte Mensah Has Spent 40 Years Changing the Conversation Around Afro Hair—Now, Her Legacy Is Going on Display
    Dangers of sharing photos of children online
    Life I Used to Share Photos of My Daughter Online. Horrifying New AI Data Has Made Me Stop
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.