H&M Introduces 'Close The Loop' Recycled Denim Collection
Calling all denim lovers, H&M has a new sustainable collection that re-works your old jeans, into chic new-season buys. Here's everything we know so far...
Calling all denim lovers, H&M has a new sustainable collection that re-works your old jeans, into chic new-season buys. Here's everything we know so far...
H&M is set to launch a new 'Close The Loop' denim collection, that is solely made from unwanted clothing and organic cotton.
Continuing their campaign towards sustainable fashion, the new trend-led capsule collectionis made up of 10 new pieces, including dungarees, bomber jackets and everyday denim staples.
The new range follows on from their last drive that enouraged customers to bring unwanted clothes into their local store, in exchange for a £5 H&M voucher. The Garment Clothing Initiative saw over 14,000 tonnes collected, encouraging the brand to continue their push towards a sustainable closed loop in the fashion industry.
The key focus for the Swedish retailer is to reduce the amount of landfill waste created by unwanted clothing items, which will ultimately lead to reducing the natural resources being used to produce new fabrics. Sound good?
The brand also promises to increase spend on new techologies to re-work our old goods into beautiful, new-season buys.
And with denim one of the hottest trends to wear right now, and set to be a must-have next season too, there has never been a better time to invest.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
The new range caters for men, women and children and hits stores nationwide from September.
The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.
-
Prince William's hilarious words about singing with Taylor Swift are going viral
By Jenny Proudfoot
-
Emma Stone just got a major credit in Taylor Swift's latest album
By Jenny Proudfoot
-
If you’re over 45 and have noticed your skin changing, these are the 8 best moisturisers to tighten, brighten and hydrate
Hardworking creams that leave skin smooth and glowy
By Mica Ricketts