Carla Bruni's Dior promotion

Carla Bruni-Sarkozy prompts a rush for Dior

After proving a fashion hit during last week's state visit, Carla Bruni-Sarkozy may have given Christian Dior an advertisement better than money could buy.

The President's new wife wore a wardrobe that consisted entirely of clothing and accessories from the French fashion house for her stylish makeover, that took her from former supermodel to First Lady overnight.

Dior's British designer John Galliano designed all her celebrated outfits, which included chic daywear and elegant evening dresses. Even the flat pumps she adorned were emblazoned with the Dior name.

Now political opponents are claiming that Mrs. Sarkozy's choice could have been a savvy business move, engineered by leading French businessman Bernard Arnault. The Times reports that Arnault, a good friend of the President's, could be calling on his friends in high places to help give Dior a revival, after the label received mixed reviews for its last collection.

Industry sources claim that exposure could be worth in excess of over £1 million of sales for Dior, after fashion pundits worldwide applauded Mrs. Sarkozy's look.

Whether the partnership is business or not, all eyes will now be fixed on whether Dior becomes the design house of choice for the new First Lady's stylish wardrobe.

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