Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life
    2. Relationships

    Everyone At The World Cup Is Hooking Up – Thanks To Tinder

    Downloads of Tinder and Grindr are up 50 per cent in Brazil

    By Caroline Leaper
    Published 26 June 2014 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    World Cup Opening Ceremony 2014
    World Cup Opening Ceremony 2014
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Downloads of Tinder and Grindr are up 50 per cent in Brazil

    It seems savvy singletons are taking full advantage of the World Cup crowds, as dating apps Tinder and Grinder have reported download surges of up to 50% in Brazil.

    With around 3.7million people expected to travel through the host nation this summer, it’s clearly proving to be the best opportunity to meet someone new - and someone you’ll never have to see again if you don’t want to.

    “The average user spends more than one hour a day on Tinder, approximately 77 minutes, and that number is [also] up by nearly 50 per cent in Brazil since the start of the World Cup,” a Tinder spokesperson told Quartz.

    Despite only launching 18 months ago, Tinder has more than 10 million users worldwide, with Brazil now ranking as its third-largest user base behind the US and UK. The location-based apps allow you to search profiles of people who are geographically close to you and start messaging each other if you ‘match’.

    You may like
    • Football and Domestic Abuse: Women’s Aid: “He’s Coming Home” After England's World Cup Defeat, I Couldn't Stop Thinking About This Domestic Abuse Statistic
    • Hisense Beyond the 90 Minutes: The Moments That Make Life Brighter
    • Senior Health Editor Ally Head's Oura Ring 5 Review: Testing during the England vs Argentina match I Learned More About My Health Wearing An Oura Ring During The England Match Than I Did From Any Workout

    Downloads of gay and bisexual dating app Gindr, too, are up 31% in the last few weeks.

    This isn’t the first time that sporting events have got people all hot sweaty. American snowboarder Jamie Anderson joked that she had deleted the app from her phone to concentrate at February's Sochi Winter Olympics. "Tinder in the Olympic Village is next level," she told US Weekly. "It's all athletes! In the mountain village it's all athletes. It's hilarious. There are some cuties on there."

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Fancy being matched with a world-class athlete? We best start packing our bags…

    Caroline Leaper
    Social Links Navigation
    Read more
    Football and Domestic Abuse: Women’s Aid: “He’s Coming Home”
    Life After England's World Cup Defeat, I Couldn't Stop Thinking About This Domestic Abuse Statistic
    Hisense
    Life Beyond the 90 Minutes: The Moments That Make Life Brighter
     
     
    Senior Health Editor Ally Head's Oura Ring 5 Review: Testing during the England vs Argentina match
    Fitness I Learned More About My Health Wearing An Oura Ring During The England Match Than I Did From Any Workout
    Analog Times - Wine and cards game night on luxurious burgundy fabric - TVS
    Money and Work The Gambling Industry's Newest Bet? Women
     
     
    Latest in Relationships
    Wedding planning
    Relationships I Love My Fiancé, but I Resent the Emotional Labour of Planning Our Wedding
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
     
     
    Emotionally Unavailable Men: Jacob Elordi and Margot Robbie in Wuthering Heights
    Relationships Why Are We Still Glamourising Emotionally Unavailable Men?
    Broken disco ball smashed to pieces on the floor. Black and white for a dramatic touch. Shiny backdrop is defocused.
    Relationships Why Do Men Ruin Your Birthday?
     
     
    Latest in Features
    Autumn Nail Trends 2026
    Nails From Fawn Print to Milky Matcha—These Are Autumn 2026’s Defining Nail Trends
    Fenty Beauty Pro Filtr Fluid Flex Foundation Review
    Make Up Fenty Beauty Just Replaced Its Most Iconic Foundation—3 Editors Put Its “Flexible” Full Coverage to the Test
     
     
    Ata-Owaji Victor reviews Clinique Black Honey Collection
    Make Up Clinique Just Turned Viral Black Honey Lipstick Into a Full Collection—I've Tried Them All, and I Have Thoughts
    Charlotte Mensah Afro Hair
    Hair Charlotte Mensah Has Spent 40 Years Changing the Conversation Around Afro Hair—Now, Her Legacy Is Going on Display
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.