Now THIS Is How You Do A No Makeup Selfie...

We've seen loads of #NoMakeupSelfie over the past few weeks - but this one takes the cake

Beyonce no makeup
Beyonce no makeup
(Image credit: Instagram)

We've seen loads of #NoMakeupSelfie over the past few weeks - but this one takes the cake

The idea of posting makeup-free selfies is nothing new. Celebrities like Beyoncé, Rihanna and Lady Gaga have been doing it for years.

But after Cancer Research UK started the #NoMakeupSelfie campaign last month, the idea took on a whole new meaning.

Loads of women around the UK - famous and not - shared their fresh-faced selfies and helped raise more than £8 million for cancer research. We saw a huge variety of pictures, but this late entry from a pair of great-grans is our absolute favourite.

No Makeup Selfie great-grans

No Makeup Selfie great-grans
(Image credit: Twitter)

Sisters May Race, 93, and Brenda Page, 81, have become the oldest Brits to tweet their selfie for charity. They posted this smiling snap and each donated £5 to Cancer Research UK.

'We’d never heard of a selfie before but it was all a lot of fun. I have certainly never taken one before. We’re not well up with those things, you see,' Brenda told the Mirror.

'I had to concentrate while I was pressing the button, so my sister has a bigger smile than me. It was a bit iffy but huge fun.'

She added that the no-makeup part wasn't a big deal for her: 'I never wore makeup even when I was younger so that part didn’t bother me. But May was always one for wearing it... It’s a cause that’s close to our hearts so we thought we’d have a laugh and go for it.'

We'll take this over another celebrity selfie any day.

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Ali Gray is an award-winning content director and digital strategist. Most recently she was the Director of Branded Content at Hearst, and helped to bridge the gap between the editorial and commercial worlds working across all Hearst brands, including ELLE, Cosmopolitan, Esquire and Harper's Bazaar. Prior to that she worked as an editor contributing to several brands such as The Telegraph, iVillage UK.