Polish model Anja Rubik teams up with Kérastase to launch their new super versatile L’Incroyable Blowdry.
Should you have a little look at our bathroom shelves you’ll see that Kérastase constitutes a sizable portion of its contents. It’s not surprising really though is it? Kérastase has always represented the finest in luxury care for hair, setting the highest standards for professional haircare and styling products. In short; they’re fab.
Polish supermodel Anja Rubik clearly thinks so too because she’s teaming up with the company as the face of Kérastase’s new ‘Visions of Style II’ campaign.
You’re probably familiar with Rubik; she’s ranked as the 9th highest paid model in the world (not too shabby, right?) so her face has graced a billboard or two, and she’s no stranger to the catwalk having walked for the likes of Balmain and Chanel. She’s no one trick pony either; she’s editor-in-chief of magazine 25 – which she also founded - and she has recently launched her first (of many, we’re sure) fragrance.
Her work for Kérastase to launch their new super versatile L’Incroyable Blowdry (which launches into salons in April), sees her sporting 10 very looks created by stylist to the A-List Luigi Murenu.
L’Incroyable Blowdry is a heat-activated styling lotion that allows your hair to be styled, restyled and styled again. One application gives your hair hold but each time you heat it with your hairdryer it reactivates and holds whatever style you come up with next. There’s no need for layers upon layers of styling products and hairsprays with this little gem – you can apply it in the morning, style your hair for work, and then – with a dose of heat – restyle your hair nine hours later for a night out. Clever stuff.
Catch Rubik in Kérastase’s uber-sleek black and white shoot where she embodies 10 styles and 10 personalities including ‘La Rabelle’, ‘La Flamboyante’ and ‘La Sensuelle’. Finally, a product that’s as multi-faceted as we are!
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