Barbie's not sorry about her new career and has launched the hashtag campaign, #Unapologetic
Barbie has changed careers once again, and is not making any apologies for it. The 2014 Career of the Year Barbie has just been released, and this time around, she’s a hustling and bustling entrepreneur.
‘Entering the entrepreneurial world, this independent professional is ready for the next big pitch. Barbie Entrepreneur doll wears a sophisticated dress in signature pink that features modern colour blocking and a sleek silhouette,’ says her product description.
Entrepreneur Barbie is taking on Silicon Valley, with her own LinkedIn page as well as a billboard in Times Square with the slogan, “If you can dream it you can be it.”
Barbie’s maker, Mattel has been under fire in the past for Barbie encouraging girls to choose things like shopping over challenging work. But the pink-loving doll is taking a stand by being totally #Unapologetic about giving girls sound career advice, with the help of ten entrepreneurial women, AKA ‘chief inspirational officers’:
Gina Rudan – Genuine Insights, Inc.
Seraphina Botero – Girl Scout Cadette
Reshma Saujani – Girls Who Code
Susan Feldman & Alison Pincus – One Kings Lane
Deborah Jackson – Plum Alley
Jennifer Hyman & Jenny Fleiss – Rent The Runway
Rosie O’Neill – Sugarfina
Kim Stoegbauer – The TomKat Studio
Giving a pink-clad Barbie a smartphone and tablet is just one small step for womankind.
‘Unfortunately we live in a culture where girls are bombarded with images of male coders and engineers that just don’t look like them,’ Reshma Saujani, founder of Girls Who Code told Wired Magazine.
‘And then we wonder why girls don’t pursue careers in tech! We have to change popular culture and start showing more women, more cool, dynamic, creative women, in these roles.’
Does Entrepreneur Barbie have what it takes to get girls into the entrepreneurial spirit? Share your thoughts in the comments box below…