Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Life
    2. Relationships

    Infidelity Is Easier And More Addictive Than Ever - And This Is Why

    You probably won't be too shocked...

    By Marie Claire
    Published 27 October 2015 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    You probably won't be too shocked...

    Affairs have been going on since the dawn of time - but according to a new study, the internet is to blame for making cheating not only easier, but also more addictive than ever.

    Psychology professors Andreas Vossler and Naomi Moller from the Open University conducted an anonymous survey of British people who have indulged in virtual infidelity, and found that a large number believed that technology - so Tinder, Facebook, dating sites... we could go on all day - has made cheating infinitely easier and even like 'fast food'.

    One subject wrote anonymously: 'I tried to stop but neither of us could, it would start again and since (sic) so easy, with all the technology we carry around it was an amazingly comforting and sexy thing to have. With long working hours an online relationship is like fast food, ready when we are, naughty, cheap, very often eaten alone without the exhaustion of social niceties.’

    Those surveyed also said that because the internet allows them to pretend to be someone else and portray false bravado and confidence, it makes the idea of cheating more palatable.

    You may like
    • Emotionally Unavailable Men: Jacob Elordi and Margot Robbie in Wuthering Heights Why Are We Still Glamourising Emotionally Unavailable Men?
    • Obsession is a 2025 American supernatural psychological horror film The Horror of Having a Crush in the Social Media Age
    • Analog Times - Wine and cards game night on luxurious burgundy fabric - TVS The Gambling Industry's Newest Bet? Women

    Source: giphy

    One woman who had been cheated on by her partner through his internet use said: 'I have a deep mistrust in the internet, and feel it massively facilitates infidelity. My ex-husband is inherently a very shy man, but online he is able to act much more confidently and attract the attention of other women. I strongly believe he would not have had so many affairs without the internet.'

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Dr Vossler said: 'What our research has revealed is that men and women do see internet infidelity differently. But it is not just a gender divide – what is experienced as infidelity online can vary from person to person. What might be seen as casual chatting by one partner, is hurtful and disloyal to the other for instance.

    'With the Internet and social media now being part of everyday life in the Western world, there are growing opportunities for partners to engage in online behaviours and activities that may be considered unfaithful in the context of a committed relationship (including e.g. cybersex, exchanging sexual self-images, online flirting and dating),' she added. 'This matters because infidelity commonly causes significant relationship distress and can have a negative and deteriorating effect on marriages and families.'

    However, the researchers both said that there is not enough information on online behaviour out there, and that often internet infidelity is a grey area. They urged internet users to think carefully about their actions on social media, as even if internet flirtations aren't traditionally 'cheating' - e.g. not physically kissing or having sex - they can still be considered affairs, and can cause destruction to valued relationships.

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    Emotionally Unavailable Men: Jacob Elordi and Margot Robbie in Wuthering Heights
    Relationships Why Are We Still Glamourising Emotionally Unavailable Men?
    Obsession is a 2025 American supernatural psychological horror film
    Life The Horror of Having a Crush in the Social Media Age
     
     
    Analog Times - Wine and cards game night on luxurious burgundy fabric - TVS
    Money and Work The Gambling Industry's Newest Bet? Women
    Caucasian woman caressing face of man - stock photo
    Life What The Invite Gets Right About Open Relationships, According to the People Living Them
     
     
    Latest in Relationships
    Wedding planning
    Relationships I Love My Fiancé, but I Resent the Emotional Labour of Planning Our Wedding
    Wicker husband: Alexander Skarsgård and Olivia Coleman in the new film Wicker
    Relationships Move Over Regular Men and AI Boyfriends, The “Wicker Husband” Has Arrived
     
     
    Emotionally Unavailable Men: Jacob Elordi and Margot Robbie in Wuthering Heights
    Relationships Why Are We Still Glamourising Emotionally Unavailable Men?
    Broken disco ball smashed to pieces on the floor. Black and white for a dramatic touch. Shiny backdrop is defocused.
    Relationships Why Do Men Ruin Your Birthday?
     
     
    Latest in Features
    Poppy Wang
    Fashion 5 Experts Explain the Nuances of the ‘Mandarin Jacket’ Trend
    Erborian Triple Care BB Milk
    Skincare I Thought My Dull, Lifeless Skin Needed More Actives—This Milky Essence Was Actually the Solution
     
     
    A woman working out in the gym and drinking a green juice
    Nutrition GLP-1s Could Change More Than Your Appetite: What We Know About Their Impact on ADHD, Brain Health and Libido
    Autumn Nail Trends 2026
    Nails From Fawn Print to Milky Matcha—These Are Autumn 2026’s Defining Nail Trends
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.