Launch of Future Friendly initiative

New green initiative, Future Friendly, aims to enourage more sustainable living

Future Friendly, A new green initiative to inspire the UK to live more sustainable lives was launched today.

Fronted by Sir Trevor McDonald, the scheme aims to show Britain that small actions can make a 'collective significance' in the battle against climate change.

The project is a partnership between four of Britain's top environmental organisations – Energy Saving Trust, Global Cool, Waste Watch and Waterwise – and hopes to inspire others in their sustainable choices.

A report from Future Friendly revealed today that Britons believe that they are the 'biggest drivers towards climate change'. 75% of those surveyed said they cared about saving the environment, with 85% saying they recycled and 80% switch off their lights at home whenever they can.

Encouragingly, 68% of adults stated they believed living a greener lifestyle will be second nature by 2027.

Sir Trevor announced The Future Friendly Awards celebrating local heroes who have changed their own environmental behaviour and inspired others to do the same. He explained the awards will reward those who 'embody the ethos of Future Friendly saying. 'It might be an invention or an interest group who have outlawed plastic bags in their area'.