Everything You Need To Know About Kylie Jenner's Surprisingly Brilliant Instagram Campaign

The reality TV star has launched new anti-bullying campaign #IAmMoreThan - and it's actually great

If you haven't done so already, then you should probably check out Kylie Jenner's instagram page this week.

The teenager has launched a hashtag campaign, #IAmMoreThan, and is featuring six individuals who she believes are breaking out from stereotypes - and inspiring her to do the same.

And the thing is, it's really, really powerful stuff.

So far she's spoken to four teenagers, one of whom is #MoreThan society's beauty standards, one of whom is #MoreThan her body (although her body is totally amazing), and two of whom are #MoreThan their sexuality.

Check them out below (we'll update as the week goes on):

How pretty is Erica Schenk (@curve_model)??

Erica has been modeling since she was 14 and recently became super popular when she became the first plus size model to be featured on the cover of a fitness magazine! Her cover of @WomensRunningMagazine got attention from outlets ranging from @PeopleMag to @EOnline. Erica’s @Instagram is really inspiring because of her extremely body-positive, beautiful photos she posts of herself.

What I love about Erica is she refused to believe the haters who told her that her weight would hold her back from achieving her dreams.

She told me that she thinks the most important thing people need to keep in mind is “to learn how to be your best friend. A lot of people will come and go in your life but they can never do as much for you as you can do for yourself.”

Check out Erica’s Instagram @Curve_Model - she’s teaching us all #IAmMoreThan the titles they give me. (Photo Credit: @enriquevegaphoto) Erica reminded ME that #IAmMoreThan my body and that my beauty comes from what's inside.

Renee DuShane (@ALittlePieceofInsane) a 21 year old college student who was born with #PfiefferSyndrome.

Renee described it as “a genetic disorder where the bones in my face don’t really know how to fuse correctly so part of my jaw is really small. I had to have surgery when I was born so that my brain could grow.”

Renee is so strong willed and a super intelligent girl who told me that while growing up she never had many issues with bullying. "I went to school with all the same kids all the way through high school. Right around senior year, I started getting very anxious about having to explain my condition to all of the new people I would meet in college. I started going on Tumblr and saw lots of profiles of positive, confident people” that inspired her to start sharing her photos even with her insecurities.

“It’s so hard to keep myself from responding to the negative comments,” she told me. “Even harder is keeping my friends from getting angry.” It's so important to have a great group of friends. Renee also told me about the tattoo she recently got of her life motto: Stay Strong, Always Love. “Loving is always going to be a better place than hating,” she shared.

Check out Renee’s Instagram @ALittlePieceofInsane - she’s showing the world #IAmMoreThan my forehead. I love you Renee! She is so awesome & inspiring. Renee taught ME that #IAmMoreThan the negative comments that I read.

Jacob (@Jacob_Lescenskii) and Anthony (@AnthonySexC) are best friends and have been for 2 ½ years.

Anthony came out to Jacob early on in their friendship. “It was very casual,” Anthony said when I asked if he remembered coming out to Jacob. “The most important thing I remember was how loving and accepting Jacob made me feel.”

When it came time for their junior year, both Jacob and Anthony were so excited to go to prom until things starting going wrong in their personal life. “My girlfriend and I had just broken up,” Jacob mentioned and he was just going to go with friends until he saw Anthony’s tweets.

“I realized that helping him with something that would make him happy would also make me happy… and it would probably be the best way to go to prom.”

The most important thing they want people to know and remember is that “YOU matter and people care about YOU. People don’t remember word for word what you said or how you dressed or how you looked but people will remember how you feel.”

I'm obsessed with these boys and had such a great time talking to them. We need more people like them in the world! Check out Jacob and Anthony’s instagrams @Jacob_Lescenskii and @AnthonySexC - they’re leading a revolution by showing us all that #IAmMoreThan my sexuality. They taught ME that #IAmMoreThan the critics.