Promotional feature with Elizabeth Arden
Environmental assault is surprisingly the number one cause of ageing – and while pollution is a danger all year round, harmful rays from the sun are heightened during summer.
Exposure to UVA and UVB rays, smoke and pollution rapidly accelerates skin ageing, causing inflammation at skin’s cellular level. The result is an increased appearance of wrinkles and pigmentation with a breakdown of collagen and elastin, all contributing to visible signs of ageing. It is therefore crucial to protect skin all year round with your skincare regime.
This is where Elizabeth Arden’s Prevage steps in this summer. Taking a doubly effective ‘protect and correct’ approach, the premium expert range effectively guards skin against environmental threats, while correcting any existing damage that has led to ageing.
Containing Idebenone, the most powerful antioxidant exclusive to Elizabeth Arden, the Prevage skincare collection features the Anti-aging + Intensive Repair Daily Serum. This impressive serum shields skin from environmental effects and works to reduce cellular inflammation, while improving the appearance of wrinkles and pigmentation.
It also features Arazine, an ingredient which, when paired with Idebenone, helps to neutralize 95% of environmental damage. Not only does the serum boast impressive results, its luxurious texture and light subtle scent also make it a joy to use.
The success of Prevage speaks for itself, with 220 awards collected worldwide. Alongside the Anti-aging + Intensive Repair Daily Serum, the skincare range boasts pollution defence specific products such as the detoxifying pollution mask, Citysmart Pollution Defense SPF 50 and even an anti-ageing foundation.
As well as protecting skin from environmental damage and treating signs of ageing, the products noticeably smooth and firm skin, plus they reduce redness. They also boost luminosity to leave a noticeable glow for guaranteed radiance all day long.
Whether you’re spending time in the city or are beach-side this summer, Prevage advanced skincare ensures your skin holds the ultimate level of protection from all environmental threats.