The Love Island effect?
Words by Rebecca Fearn
Superdrug has launched its own botox and filler services at flagship stores.
Following the announcement of its in-store piercings, the retailer has taken it one step further with these new cosmetic services. It is the first high street pharmacy chain to hire in-store nurses to provide cosmetic procedures, following a spike in demand many are linking to Love Island. The services will be available from today at The Strand store, and if successful, will roll out to other stores.
Over 25-year-olds will be able to ring ahead to book an appointment with a nurse, who will carry out a medical assessment prior to treatment. Prices will start at £99 per treatment.
Caris Newson of Superdrug, commented: “This is the first time that we’re launching our own service with our highly qualified Superdrug nurse practitioners”.
“We’re launching this service in response to customer demand for anti-wrinkle and skin rejuvenation treatments”, she continued. “People are telling us they want the reassurance that treatments will be given by nurse practitioners trained to the highest standards.”
However, there is concern this move will normalise cosmetic procedures and experts are reminding patients to be careful when undergoing these services: “While Superdrug may be hiring medically trained nurses, it is crucial members of the public do not treat having Botox and dermal fillers as casual beauty treatments, like brow threading or waxing”, commented Gerard Lambe, consultant plastic surgeon and spokesperson for BAAPs (British Association of Aesthetic Plastic Surgeons).
“Administering an injection of any kind is a very serious procedure and requires an experienced and qualified health professional”, they continued.
Would you go to a high street chain for fillers or botox?