Eva Mendes steamy perfume ads banned

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A new advertising campaign featuring Eva Mendes for Calvin Klein has been banned, after being deemed too risqué for TV.

The steamy ad for new fragrance Secret Obsession shows an all-nude Mendes, who controversially reveals a little too much flesh for the US censors.

Directed by celebrated photographer Steven Meisel, the clip will now only be available online, as American networks have refused to accept the advertisement, even in a censored version.

Tom Murry, president and chief operating officer of Calvin Klein, commented to WWD, 'This development is not entirely a surprise for the US market.

He added, 'We believe the commercial is exceptional and hits the mark for Secret Obsession. We will reach our consumers in the US primarily through the website, the print campaign and at point of sale. We are anticipating a very successful global launch.'

This is not the first time that the American fashion house has caused controversy with its provocative advertising campaigns.

In the Eighties, images featuring a 15-year-old Brooke Shields with the tagline 'Nothing comes between me and my Calvins,' caused an outcry. Then in 1995, the brand was investigated by the Federal Bureau of Investigation, over a series of images for Calvin Klein jeans, which showed young models in a number of suggestive poses.

Watch Mendes's controversial TV advert below.

Monday 4 August 2008

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