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Eva Mendes steamy perfume ads banned
A new advertising campaign featuring Eva Mendes for Calvin Klein has been banned, after being deemed too risqué for TV.
The steamy ad for new fragrance Secret Obsession shows an all-nude Mendes, who controversially reveals a little too much flesh for the US censors.
Directed by celebrated photographer Steven Meisel, the clip will now only be available online, as American networks have refused to accept the advertisement, even in a censored version.
Tom Murry, president and chief operating officer of Calvin Klein, commented to WWD, 'This development is not entirely a surprise for the US market.
He added, 'We believe the commercial is exceptional and hits the mark for Secret Obsession. We will reach our consumers in the US primarily through the website, the print campaign and at point of sale. We are anticipating a very successful global launch.'
This is not the first time that the American fashion house has caused controversy with its provocative advertising campaigns.
In the Eighties, images featuring a 15-year-old Brooke Shields with the tagline 'Nothing comes between me and my Calvins,' caused an outcry. Then in 1995, the brand was investigated by the Federal Bureau of Investigation, over a series of images for Calvin Klein jeans, which showed young models in a number of suggestive poses.
Watch Mendes's controversial TV advert below.
Monday 4 August 2008
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Eva Mendes Banned ... still on youtube just search and it is not that sexy.. Sensual, yes..
Comment by Kikki on August 07 13:19
Nipple cencorship doesn't stop at YouTube ... "We're sorry, this video is no longer available." One of this moments, where I don't understand the US. What about the freedom of expressing your nipples!
Comment by Chris on August 05 07:35
I think its disgusting that women are portrayed in this manner in order to sell products, yes I understand sex sells, but why don't execs from these companies come to my house and explain to my 9 year old daughter why women are portrayed in this manner and then listen to her as to why she lies about her eating habits. Are there not enough mens mags out there these ads can be put in and not on the television or in children's views. Life is hard enough...
Comment by Caz on August 05 04:57