Willow aims at matching people through conversation and personality rather than looks.
New dating app klaxon: Willow has launched.
In what seems like the antidote to look-centric Tinder, Willow focuses on personality and conversation rather than initial physical attraction.
It works by finding people near you first, then lets you start a conversation by swiping through questions other users have posted, if you reply and start chatting you can then share photos and get more information about the other person.
Essentially Willow's USP is that it's a huge departure from the superficial nature of Tinder, as it says on the app's website: 'Willow was created for people who value personality. We wanted to create a social media experience that emphasizes more than just a user’s photos – something that would highlight the uniqueness of members’ personalities in a fun, personable way.
'Our philosophy is simple. We believe the best way to get to know someone, and find out whether or not you like them, is by talking to them! We have no fancy algorithm that tries to rate compatibility between users. Instead of telling users who they should talk to, and what to like, we encourage users to talk with one another and find out who they like for themselves.'
Now to start thinking of some interesting questions...
Do you like the sound of Willow? Do you think you'll give it a go? Let us know in the comment box below.