Influencers around the globe are obsessed with this bag RN

There's a new bag in town, and the fashion crowd around the world is loving it. I say around the world, because influencers in London, Milan, New York and Australia have been spotted wearing it, which means it's officially on the sartorial map.

Said bag comes courtesy of Folklore, a relatively new player, which will is based in Kuwait but will be launching in the UK soon (though you can buy the bags online now). It was founded in 2014 by Haya Al Abdulkareem, whose friend loved her designs so much she asked her to create a whole collection for Harvey Nichols. Casual.

Although the wrap pouch was the original it bag for the brand, the new suede bucket Kyklos bag is where it's at now.

It's been spotted on Milan-based Eleanora Carisi, who wore it at Milan Fashion Week, paired with a floaty dress (main picture).

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Natalie Duffy of New York wore the cream version in a more casual manner, by pairing it with white flares and a biker jacket, while our Monikh toted the rust-coloured version of the bag with a leather maxi coat dress.

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Over in Australia, Elle Ferguson opted for the pink suede version, matching a floral summer dress perfectly.

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Proof that this is the new season designer handbag to invest in, if proof were needed.

We're loving the pastel shades for summer, though you could opt for a more classic sand or tan (it also comes in smooth leather).

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.