Olympic 100-day countdown begins

  • Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
  • As Britain continues to prepare for London 2012 the Olympic motto is unveiled

    With 100 days until the opening ceremony the London 2012 motto has been unveiled as ‘Inspire a generation.’

    London 2012 chairman Lord Seb Coe said expectations are high but Britain won’t disappoint as he unveiled a display of the Olympic rings made up of 25,000 flowers at Kew Gardens.

    ‘With 100 days to go to the start of the Games, millions of people are getting ready to do the best work of their lives and welcome the world this summer,’ says Lord Coe.

    ‘We are going to deliver a fabulous Games for this country and the 200 other nations who’ll be welcomed here.’

    Although some people are concerned taxpayers are forking out too much for the Games, a BBC poll found 55 per cent think it will benefit the UK.

    Around £3.9 billion in UK spending has been set aside to cover the Games with many Londoner’s having to pay extra on their council tax.

    The Olympic Games opening ceremony will take place on 27 July following a 70 day torch relay around the UK.

    ‘Around the world, the excitement is growing and expectations are high,’ says International Olympic Committee president Jacques Rogge.

    ‘But I am confident that Britain and London will deliver a great sporting event and a warm welcome too.’


    Reading now