Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Latest Issue
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    1. Health and Fitness

    Women spend 17 years of their lives on diets

    Women spend over a decade of their lives trying to lose weight, a study has found

    By Marie Claire
    Published 18 September 2012 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Woman on scales
    Woman on scales
    (Image credit: REX)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Women spend over a decade of their lives trying to lose weight, a study has found

    Many of us become obsessed with the latest diet fads, so it's no surprise that a study by Diet Chef has found the average woman spends a staggering 17 years of her life on diets.

    Of these dieters, the average woman loses her body weight over nine times during her lifetime. On average women diet twice a year, losing approximately 11lbs on each diet.

    Women also find it easier to diet in some areas of the UK than others. Those based in the North West diet for four days on average - the least in the country.

    Those in East Anglia have the most willpower, with their diets lasting a month on average. LATEST DIET FAD: ALTERNATE DAY FASTING

    You may like
    • A bowl of supplements How the New Ozempic Add-On Pill Has Sparked a Fascinating Conversation About Muscle Loss, Menopause, and Longevity
    • A woman body brushing, taking a supplement, and heading to a workout class in gym city I Asked Leading Women’s Health Experts About the Best Health Investment They’ve Ever Made. Their Answers Surprised Me
    • Zara Larsson Zara Larsson’s Body-Image Philosophy Feels Refreshingly Different in the Age of Self-Optimisation

    Kevin Dorren, Founder of Diet Chef, says: ‘Deciding to lose weight can be an easy one to make when we know we have a special occasion coming up or aren’t feeling confident in our appearance, however as we can see actually embarking on a diet and losing the extra pounds is more difficult and takes real commitment.'

    Dieters cited a love of food and a lack of willpower as the main reasons for struggling to keep to a diet.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    The top incentives for going on diets were found to be struggling to fit into clothes, holidays, health reasons and weddings.

    LATEST HEALTH NEWS

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Read more
    A bowl of supplements
    Nutrition How the New Ozempic Add-On Pill Has Sparked a Fascinating Conversation About Muscle Loss, Menopause, and Longevity
    A woman body brushing, taking a supplement, and heading to a workout class in gym city
    Female health I Asked Leading Women’s Health Experts About the Best Health Investment They’ve Ever Made. Their Answers Surprised Me
     
     
    Zara Larsson
    Fitness Zara Larsson’s Body-Image Philosophy Feels Refreshingly Different in the Age of Self-Optimisation
    90's supermodel-turned-Nutritionist and Functional Medicine Practitioner Rosemary Ferguson
    Nutrition Forget the Crash Diet: The 4-Week Midlife Reset That’s About Feeling Better, Not Eating Less
     
     
    Latest in Health and Fitness
    Esmee Gummer finishing the Nation's 5k
    Fitness “I Was Told I Might Never Walk Again”: Esmée Gummer on Running 5,000km and Getting 1 Million People Moving
    A woman stretching and in the shadows
    Female health Endo-205 Is Making Headlines as a Potential New Treatment for Endometriosis. Here's What That Actually Means for the Millions of Women Living in Pain
     
     
    A woman reading a book in bed; bedsheets and flowers
    Wellbeing Move Over, White Noise: New Research Says Pink Noise Can Clean Your Brain as You Sleep—Scientists Weigh In
    Roasted carrots, parsnips, and onions: A chopping board with vegetables on for chicken soup
    Nutrition My Grandmother Swore By Chicken Soup When We Were Ill—Our Experts Weigh In on Which Urban Wellness Legends Actually Work
     
     
    Latest in Features
    Liberty London Beauty Advent Calendar 2026
    Beauty I Had My Pick Of 27 Advent Calendars This Year, Here’s Why Liberty’s Came Home With Me—And It’s Not Why You Think
    Are electric toothbrushes worth it?
    Beauty Is a £300 Electric Toothbrush Really Better Than a £30 One? We Asked Leading Dentists to Weigh In
     
     
    Actress Emilia Clarke
    Culture The Anti-Maxxing Issue: Featuring Emilia Clarke, Signature Scents, Practical Styling Tips and So Much More
    The best things to do this October
    Food and Drink The Agenda: Your October Just Got More Interesting
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.