'There is not beauty without some strangeness', said fashion giant Karl Lagerfeld.
Yet, for years the world has been bogged down with perfectionism.
But, there’s something about our British girls that sets us apart from the conventional – and it’s all in their make-up. Here, We’ve rounded up our favourite Brits who aren’t afraid to buck the trend and push the boundaries of beauty.
What she says: ‘I love eyebrows – they structure the face. I love the fact that mine are thick and dark with such blonde hair. My face is all about brows and lipstick.’
What we say: When it comes to make-up, it is commonly advised to focus on just one statement. But Rita has ripped up the rule books and pulls off not one but three statement features: eyebrows, eyes and lips. Do you dare, ladies?
Key product: Rimmel London Colour Rush Balm in The Redder The Better, £5.99.
What she says: ‘I don’t like to wear anything too fussy but my nails are a whole new ball game. I like to get creative.’
What we say: If you aren’t quite daring enough to slap on some red lippy, try a bold nail polish instead. It’s a great way to build up your confidence. Alexa’s new Nails Inc range comes in all kinds of weird and wonderful textures and colours.
Key product: Nails Inc Alexa Camo Special Effect Polish, £15.
What she says: ‘I always think I’ve got little legs, but I keep them bronzed with a touch of make-up to make them appear longer. I can’t wear fake tan as it doesn’t suit my olive skin tone.’
What we say: She’s right, it is difficult to get fake tan to exactly match your skin tone and we love that Cheryl is bold enough to ditch it. Brushing on a touch of body bronzer over your legs evens out the skin. Better yet, it washes straight off and doesn’t streak!
Key product: L’Oréal Sublime Bronze One Day, £11.99.
What she says: ‘I look and feel better if I am wearing make-up and I certainly couldn’t live without my trademark bright red lipstick, which I find very empowering.’
What we say: Bold is best this summer, so ditch the drab pale pink lipstick and replace it with something brighter. We love a liquid lipstick that moisturizers as deeply as it stains. If you aren’t quite brave enough to go all out on your lips, try a bright nail polish instead.
Key product: Hourglass Extreme Sheen High Shine Lip Gloss in Muse, £21.
What she says: ‘Emma has often been quoted saying skincare is much more important than make-up application. And it shows, because she’s regularly seen out fresh-faced and fabulous with no need to cover her skin up.
What we say: Strip off the foundation and invest in a cleanser. Good skin will always comes down to good skincare. When properly looked after, there is no need to conceal imperfections, giving you the confidence to bare all.
Key product: Lancôme Smoothing Protective Cream SPF 30, £24.