Alexa Chung’s New L’Oreal Professionnel Campaign: First Look

Alexa Chung has shared a sneaky snap from her new L'Oreal Professionel INOA campaign – and she looks incredible

Alexa Chung has unveiled the first picture from her new L’Oreal Professional campaign for INOA colour.

In a soft-focus snap posted to Instagram last night, the TV presenter can be seen rocking a gorgeous new shade of red in a super-cute short plaited hairstyle.

She shared the image with the caption: “Sneak peek @lorealprofuk shoot today.” Thank goodness for Instagram, hey?

It was announced in February that Alexa would be joining L’Oreal’s collection of celebrity beauties to promote their new hair colour brand.

Talking about the partnership, Alexa said: “I am delighted to be working with such an iconic brand L’Oréal Professionnel is behind some of the amazing looks on the catwalks in London and Paris so I’m really excited to join the team.”

Rather than rocking a really glamorous look for her shoot like her fellow L’Oreal ambassadors Cheryl Cole, Eva Longoria and Beyonce, Alexa’s gone for the girl-next-door look we love in a powder blue shift dress to match her eyes.

Judging by the picture, it appears Alexa’s opted for a mahogany hue for her new campaign.

Clearly having a ball on this shoot, she later tweeted: “I hope I dye before I get old #inoacolour.”

With Alexa sporting one of the most coveted hairstyles in the business, we’ve no doubt it’ll be long before this look is copied everywhere from the catwalk to the office. Happy plaiting, ladies…

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