Gucci announce Blake Lively as the face of its new fragrance

Blake Lively has been named as the face of Gucci Première

Fashion house Gucci has announced Blake Lively as the face of its new fragrance Gucci Première.

Blake has shot a short film campaign, which was directed by Nicolas Winding Reen who’s best known for edgy film Drive with Ryan Gosling.

About her new role the Gossip Girl star said: ‘It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honoured to represent the fragrance.’

Frida Giannini, Gucci’s creative director, said that the new fragrance was inspired by timeless Hollywood glamour.

Gucci Première will be launched exclusively in Selfridges on July 5 and Harrods on July 11, then nationwide from July 25 2012.

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