Plan UK has launched a new app designed to put girls' rights where they can't be ignored – on the faces of their supporters - ahead of the International Day Of The Girl on 10th October.
Stars including singer-songwriter Beverley Knight and Game of Thrones actresses Natalie Dormer and Lena Headey are amongst the first to lend their faces to the cause, and have been pictured with the testimonies of young girls written on their faces.
Beverley was the first celebrity to get behind the initiative. 'I am shocked and saddened to know that millions of girls across the globe undergo Female Genital Mutilation or are forced into marriage,' she says. 'Plan UK is working hard to end these harmful practices, but the stories of these girls just aren't being heard. This campaign is vitally important.'
The charity wants the public to back the campaign too, by using the "Face Up" app on Plan UK's website. Users are encouraged to share their image on social media, using #FaceUp.