Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Autumn Winter 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Culture

    Join the pants party!

    Cult brand Momiji have teamed up with charity Knickers 4 Africa to donate underwear to those living in poverty across Africa.

    By Marie Claire
    Published 4 June 2010 In Reports

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Pants - World News - Marie Claire
    Pants - World News - Marie Claire
    (Image credit: Rex Features)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    Cult brand Momiji have teamed up with charity Knickers 4 Africa to donate underwear to those living in poverty across Africa.

    There's nothing quite like new lingerie to lift your spirits and brighten your day, but for many living in poverty across Africa, even basic underwear is a luxury they cannot afford.

    To help solve this problem, Momiji have teamed up with UK charity Knickers 4 Africa to provide underwear to people living in serious poverty.

    Together they have launched the ‘Momiji Pants Party' a Twitter fundraising campaign, allowing people across the world to help the cause.

    Momiji have promised to donate one pair of knickers to the charity for every two messages posted on Twitter, and ten lucky Momiji followers who tweet this message will win a momiji goodie pack too.

    To do your bit and be in with a chance of winning simply visit Momiji online and tweet the message given.

    Knickers 4 Africa was launched in 2007 by friends Emma Donovan and Celia Talbot after a trip to Sierra Leone where the pair realised just how much of a difference new underwear could make to people's lives there.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    So far they have donated over 13,500 knickers and 6,000 bras, along with children's clothing and toys.

    You can also donate directly to Knickers 4 Africa through their website.

    CLICK HERE FOR MORE WORLD NEWS

    Marie Claire
    Social Links Navigation

    The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.

    Latest in Culture
    The best things to do this September
    Culture The Agenda: The New-Season Cultural Reset
    Notting Hill Carnival
    Culture The Agenda: How to Spend Your Finite Free Time Well This Summer
     
     
    B _ W - Woman reading book with wine in natural sunlight - TVS
    Culture 9 of Britain's 10 Bestselling Novels Begin With a Dead Woman. I Asked Authors, Literary Experts and a Criminal Behavioural Analyst Why
    Madonna's Confessions II: Madonna performs at TSX Stage in Times Square on June 4, 2026 in New York City.
    Culture Madonna's Confessions II Deserves to Be the Album of the Summer, But the Response Proves We Still Punish Women for Ageing
     
     
    Latest in Reports
    The Fertility Gold Rush
    Female health The Fertility Gold Rush — How Big Business Took Over Baby-Making
    Kansas City Chiefs NFL player Harrison Butker giving a press conference
    Life Harrison Butker's speech about women's role as "homemakers" is being widely criticised
     
     
    Online safety violence against women
    Culture “Our appetite for watching women fail does contribute to the rest of our behaviour online.”
    Oscar Pistorius leaves the North Gauteng High Court in 2016 in Pretoria, South Africa
    Life Reeva Steenkamp's mother has spoken out as Oscar Pistorius is released on parole
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.