‘Swag’ ‘Bae’ And ‘Sushi’ = Most Popular Dating Profile Buzzwords Of 2015

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  • We might stage a 'swag' revival if it will get us better dates...

    If you’re heading into 2016 the way you started 2015 (ie, single) and you’re looking for tips on how better to mingle next year, then never fear because Match.com have released their annual dating profile analysis.

    The site has collated all the information from its millions of users to see what interests, phrases and celebrities are most commonly talked about in the digi-flirting-sphere – and the results are a little surprising, to say the least…

    When it comes to our most popular phrases in 2015, we were seemingly obsessed with the word ‘swag’. Match.com reports that this is one of the most popular words on our profiles with over 3,800 mentions this year alone. Appearing over 2,200 times was the word ‘bae’ (short for baby, in case you’ve been living under a rock), followed in third place, by the phrase ‘netflix and chill’ (which basically means getting it on), popping up over 1,600 times.

    Within the realm of food and popular culture, the most talked about topics amongst users of Match.com were (drum-roll please): Sushi, Drake and Game of Thrones.

    Other things that inspired flirty-chat online this year included: ramen, bacon, the Kardashians, Taylor Swift and Beyoncé, as well as popular TV shows Walking Dead and Empire, and the site has reported that two times more brunettes than blondes have joined this year.

    2015 has been a groundbreaking year for LGBT rights both on and offline, with Match.com revealing that ‘transgender’ was one of the most popular news topics of this year. They also shared that 500k members who identify as LGBT joined the dating site in 2015.

    We love these insights because it makes us feel like there’s an actual science behind our singledom – that there really could be more buzzwords, keywords and name-drops we could include on our profiles to create a digital kinship with a potential partner. That said, we won’t be self-professing our levels of swag in our bios any time soon…

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