#BeachBodyNotSorry: The Most Amazing Bikini Advert You’ll See This Week (/Year)

  • Marie Claire is supported by its audience. When you purchase through links on our site, we may earn commission on some of the items you choose to buy.
  • In an un-retouched video for her new campaign, plus size model Denise Bidot shows what it really means to have a beach body (have a body, and be on a beach). And it's amazing.

    Today is a good day. Not only has one woman been trawling the streets of New York to show what women’s legs look like when they don’t have a thigh gap (hint: amazing), but model Denise Bidot has revealed her new campaign with Swimwear brand Swimsuits For All – #BeachBodyNotSorry – and the whole video is completely un-photoshopped.

    Now, as women across the world start instagramming and tweeting their own #BeachBodyNotSorry pics, Denise is thrilled that the campaign is having such a positive effect.

    ‘I love everything about my body,’ says Denise. ‘Every bit of it … the cellulite, the stretch marks, everything that I thought at one point was an imperfection, I now realize is everything that makes me unique … curvy women shouldn’t apologize for anything. They should wear a swimsuit that makes them feel comfortable. It’s all about the confidence.’

    ‘I think everyone has felt uncomfortable in a swimsuit in public at some point in their life,’ she adds. ‘But it’s all about acceptance and knowing that we are not all meant to look the same and that we were made exactly as we should be. Our individuality is what makes us, us.’

    ‘Women need to know that beauty is not only not based on a size, it’s also not based on age, or your ethnic background. For so long, people have believed that beauty was something you could put in a box, but we are finally breaking away from that.’

    And it’s this attitude that meant Swimsuits For All couldn’t wait to team up with her. ‘We believe that every female body is beautiful and every woman deserves to look and feel her best in a swimsuit,’ said Moshe Laniado, CEO and president. ‘Denise embodies all of the ideals Swimsuits For All stands by. We are proud to work with such a gorgeous, confident woman inside and out, and know she will be a wonderful spokesperson for this campaign and for the brand.’

    Watch the full video here (seriously, you should – it’s amazing):

    Reading now