Mamma Mia! sets holiday bookings to Greece soaring
If you haven't booked your summer holiday yet, the chances are you may end up plumping for a trip to Greece after the success of hit movie musical Mamma Mia! has led to a surge in summer holiday bookings to the country.
According to a survey by online hotel booking site, hotels.com, the number of sun seekers searching for a Greek holiday has risen by a whopping 70%.
The film version of the successful musical was shot in a number of stunning locations across Greece, from the mainland region of Pelion to islands including Skiathos and Skopelos.
Alison Couper, director of communications at hotels.com confirmed the rise in popularity of holidaying in the Greek isles saying: 'The idea that films can put a destination 'on the map' has long been established. The Lord of the Rings had a dramatic effect on New Zealand tourism.'
Incredibly Ms Cooper also revealed that cult film Borat saw Hotels.com searches for Kazakhstan soar by 300% - now that is a worry.
Click here to see all the pictures from the Mamma Mia! premiere.
