Al Nassma is made in Dubai
The world’s first chocolate made out of camel milk has gone on sale.
The company behind the chocolate said it wanted to be ‘the Godiva of the Middle East’ and is in talks to expand into new Arab markets, Japan, the United States and Europe, where it would like to be on sale at the Harrods department store in London.
Founded and owned by Dubai’s ruler Sheikh Mohammed bin Rashid al-Maktoum, Al Nassma was formally established in October last year and aims to produce 100 tons of premium camels’ milk chocolate a year.
In partnership with the Austrian chocolatier Manner, Al Nassma manufactures the end product at its Dubai facility. With 3,000 camels on its Dubai farm, the company sells chocolates through its farm-attached store as well as in luxury hotels and private airlines. It plans to launch an online shopping facility within a month.
‘We aim to be the Godiva of the Middle East,’ said Martin Van Almsick, its general manager. ‘It’s a luxury product, so we will never be in supermarkets. The plan is to be in one mall in each UAE city.’
All chocolates are produced without preservatives or chemical additives with a range of locally popular spices, nuts and honey, the company says.
Camels’ milk is seen as healthier than cows’ milk, containing five times more vitamin C, less fat, less lactose and more insulin, making it a good option for diabetics and the lactose intolerant, according to Mr Van Almsick.