#SmearforSmear: A New Campaign Reminds Us Of The Importance Of A Smear Test

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  • Cervical cancer is one of the few cancers that can be prevented.

    Cervical cancer is the most common cancer in women under 35, yet one in three women between 25-29, and over a million women altogether, ignored their smear test invitations in 2013-14. That’s where new social media campaign #SmearforSmear comes in.

    Launched by Jo’s Cervical Cancer Trust, the idea is that you smear lipstick across your face, take a selfie, upload it to social media and nominate your friends to do the same.

    The organisation is hoping it will remind young women of the importance of smear tests, as cervical cancer is one of the few cancers that can be prevented.

    Robert Music, chief executive of the Trust, said: ‘Every day we see the devastating impact a cervical cancer diagnosis can have on both a woman and her loved ones.

    ‘But to know that, for those that delayed their screening before diagnosis, this could have been prevented is tragic. It’s now time that we see an upward shift in awareness of cervical cancer and an understanding of the importance of smear tests.’

    If you don’t fancy doing a smear selfie, you can text ‘CCPW01 £3’ to 70070 to donate now and support Jo’s Cervical Cancer Trust’s work. Or donate online.

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